Catégorie : Wordpress

Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include search agents and an international expansion of Personal Intelligence. Liz Reid, VP and Head of Search, said AI Mode has passed one billion monthly users. […]

Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Complete and utter rubbish if I’ve had a drink. Image Credit: Harry Clarkson-Bennett They all read like headlines you’d see in Discover and scroll past very quickly. Maybe in a few […]

Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself; Meta and Google routinely both claim credit for the same conversion. Not to mention studies we have done reviewing one transaction at a time to find out organic search or Google Shopping transactions were being […]

Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of […]

On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San Francisco and said something you almost never hear from a tech CEO: Growth is the problem. Anthropic had planned for a 10-fold expansion. What it got was 80-fold growth in Q1, on an annualized basis. […]

On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a headline that demands attention: “Meta Is Dying.” She highlights that Meta lost daily active users in Q1 2026, falling from 3.58 billion in Q4 2025 to 3.56 billion. Angwin sees this as the beginning of […]

Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing your website for generative AI features on Google Search,” expands Google’s prior AI features documentation published in 2025. The earlier page explains how AI features work, how inclusion is controlled, […]

Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt […]

Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into a new software lineup. The reconfiguration and rebranding caught users by surprise, leading to confusion and significant online backlash against Liquid Web across social media. A Dynamic WordPress Facebook group admin started a discussion about […]

Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent Google’s interpretation of user intent. The […]