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Google’s looking to make it easier to get the most out of your ad campaigns, with the introduction of campaign total budgets in Search, Performance Max and Shopping campaigns. Campaign total budgets enable you to set a campaign spend amount that will apply to the full duration of that ad push, which cannot be changed. […]
X has taken a new step to reduce the amount of spam posting in the app, this time by cutting off API access to apps that reward users for posting on X. In a new announcement, X’s head of product Nikita Bier has said that X will be cutting off all apps that offer posting […]
Meta has published a new overview of how it’s working to improve your Reels recommendations, by using user response surveys to better gauge which elements are driving interest and engagement. No doubt you’ve seen these yourself within the Reels feed, prompts that are shown in-between videos that ask you how you felt about the Reel […]
AI projects are only as good as the data sources they can access, and as publishers become more aware of the opportunities that they have to license their work to specific AI providers, the race is heating up to secure access contracts, and ensure that your AI bot is more informed and accurate than the […]
TikTok has announced some new AI-powered features for TikTok Shop creators, which will provide more ways to showcase and highlight your products in-stream. And with more people using TikTok for discovery, and more people buying on TikTok, it could be worth considering how you can align with those behaviors in order to boost your sales […]
The Reuters Institute for the Study of Journalism has published its annual predictions report based on a survey of 280 senior media leaders across 51 countries and territories. The report suggests publishers are preparing for two potential threats: generative AI tools, and creators who attract audiences with personality-led formats. Note that the Reuters Institute survey […]
Most people have a favorite coffee mug. You reach for it without thinking. It fits your hand. It does its job. For a long time, SEO felt like that mug. A defined craft, a repeatable routine, a discipline you could explain in a sentence. Crawl the site. Optimize the pages. Earn visibility. Somewhere along the […]
“Build a brand” has become one of the most repeated phrases in SEO over the past year. It is offered as both diagnosis and cure. If traffic is declining, build a brand. If large language models are not citing you, build a brand. If organic performance is unstable, build a brand. The problem is not […]
TikTok has published its annual trend prediction report for marketers, which aims to help those looking to maximize their TikTok presence tap into key shifts in user behavior. TikTok’s “TikTok Next” overview provides insights into three key trends that TikTok believes will drive more usage this year. As per TikTok: “This year, we’ll see trends […]
AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable […]