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Robby Stein, VP of Product, Google Search, says Personal Intelligence in AI Mode now connects to Google Calendar. He announced the update in a post on X, writing that Personal Intelligence in Search “now connects to Google Calendar.” With this update, AI Mode can “add invites or other meetings to your Calendar directly,” and responses […]
According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify as sales leads than calls from any other channel. However, once answered, these calls convert at approximately the average rate. The report states that the lead rate for ChatGPT-referred calls is 49%, which is approximately 10 […]
Thanks to Rand’s excellent research and Barry’s expletive-laden ranting, we know that Google processes over 5 trillion searches each year. Trillion. Per day, that’s 13.7 billion. Per second, 158,000. There are some sizeable and growing caveats here: That still means Google processes 2.92 billion clicks to the open web every day. It’s still a figure […]
Google’s John Mueller recently answered a question about A/B testing web pages for long durations, warning that an unintended consequence is that enabling variations to be indexed can result in uncertainty as to which will be visible in the search results. A/B Testing Traffic From Live Search Results A/B testing is when one or more […]
I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in three different channels at once. Not three different sources. One source, scattered across three channels, in the same report. If you’ve got […]
You’re finalizing a monthly PPC report, excited to show improvements you’ve seen in the account. You highlight an A/B test that yielded an improvement in CPA, along with a new Meta campaign that is driving marketing qualified leads. Yet when you present the report to leadership, you still get questions like, “How are these actions […]
Google Search Advocate John Mueller responded to a plan to hide a homepage button from Google in hopes that a better-worded link further down the page would count instead. He suspects the person behind it is overthinking it. The r/bigseo thread starts with a question about a homepage that links to the same services page […]
TikTok will test improvements to its detection systems for accounts posting AI-generated spam about politics and current events, financial advice, and medical topics, as announced in a newsroom post. The testing is set to begin in the upcoming weeks and described those categories as areas where misleading content could affect public trust or well-being. Medical […]
Google is adding AI image generation to AI Overviews and redesigning the Google Images homepage to mark the service’s 25th anniversary. Brad Kellet, Senior Engineering Director for Search, announced the changes in a company blog post. Image Generation In AI Overviews Image generation inside AI Overviews turns a text prompt into a custom image built […]
Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this attention hasn’t vanished but has […]