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Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh perspective. This summer, it’s about keeping up. Because the gap between what you knew going into June and what you need to know by Labor Day is wider than it’s […]
Google has published new guidance that canonicalizes itself as the single source of objective truth for SEO practices, including for AI SEO. The new guidance, published on Google Search Central, is Google’s strongest assertion of itself as the official source of information SEO best practices and SEO tools. The new guidance affects: Third-party SEO resources. […]
Some websites can now opt out of Google’s AI search features without losing their place in standard search results. The UK’s Competition and Markets Authority imposed a conduct requirement this week, and Google began testing its own Search Console toggle the same day. The real question is whether there’s enough information to make a decision. […]
The agent visiting your website knows the person who sent it. That is the shift underneath Google’s Gemini Deep Research Max, launched on April 21, 2026, as a public preview on the paid Gemini API tier. Deep Research Max itself is a narrow rollout. The pattern it ships is a preview of what the agentic […]
Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they […]
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “AI literacy is not prompt literacy. It’s judgment literacy.“ Her post went on to ask a question that nobody in the AI training industry […]
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the software that AI runs on has also evolved beyond what it was originally designed for, and while Brin can envision Gemini achieving AGI, he also […]
Launching a new website, whether it’s a redesign, replatform, or full CMS migration, is often treated as a milestone for a business. But for SEO teams, it can quickly become a high-risk transition. Even migrations that appear technical sound at launch can trigger significant visibility and traffic declines in the months that follow. In more […]