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Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta announced updates to its Meta Pixel and Conversions API that are designed to simplify the data gathering process. The changes are intended to feed more information from websites back into Meta’s ad system, powering improved targeting […]
The feature launched to Premium members last year, and has been expanded site-wide so that all users can access improved query matching. Source link
A new report from NBC said Apple privately threatened to take the artificial intelligence app off its platform in January due to deepfake nudification concerns. Source link
A new study from Pew found that Snapchat, TikTok and Instagram played a critical role in keeping teens connected with friends, family and the world. Source link
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May. Source link
If you’re in an SEO role, there’s a good chance your job description quietly expanded over the last year. You’re now the de facto expert on how your company shows up in ChatGPT, Gemini, and Perplexity. Your SEO Expertise Is Already the Foundation for AI Search Authority Getting cited in AI outputs is table stakes. […]
Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Google had just rolled out, emphasizing “deeper expertise” and “completion of the user journey.” It […]
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the […]
Most enterprise SEO Centers of Excellence (CoE) fail for a surprisingly simple reason. They were built to advise, not to govern. On paper, the idea of an SEO CoE is appealing. Centralized expertise. Shared standards. Training and enablement. Documentation that can be reused across markets. In theory, it should bring order to complexity. In practice, […]
The quarterly business review is upon us. We pull reports from Google Analytics 4, Search Console, Google Ads, and customer relationship management, and we find that none of them match. In fact, despite being connected to the same campaign and focus, they are quite different. This is work done, data collected, and reported back to […]