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Welcome to the week’s Pulse: image generation lands in AI Overviews, Mueller weighs in on a plan to hide a homepage link, and Google puts an outside limit on how long a content-based canonical fix takes. Here’s what matters for you and your work. Google Adds Image Generation Inside AI Overviews Google is adding AI […]
Google’s Martin Splitt and John Mueller discussed the Page Indexing Report and how it could be used to identify indexing issues. Of interest is how they tied quality to indexing, saying that quality isn’t just about the text on a web page. Indexing Happens In Stages Splitt and Mueller were discussing issues that could temporarily […]
Avinash Kaushik spent roughly 16 years inside Google, has held senior client-side roles at companies like Intuit and DirecTV, and now advises brands and agencies as chief strategy officer at Human Made Machine. So, when he tells marketers to renegotiate their agency contracts and expect savings of 25% to 75%, starting this month, it is […]
Google’s Gemini 3.5 Pro is months behind schedule as the company works to improve its capabilities, particularly in coding, Bloomberg reported. Google said in May that it expected to ship the model the following month. What Google Said In May Google announced the Gemini 3.5 series at I/O and released 3.5 Flash the same day. […]
One in every five off-page citations in AI search answers comes from Reddit, and that share is growing 30% year over year. That data point drove an entire session from Amanda Kusner, Senior Solutions Consultant at Uberall, and Peter Wischmann, Senior Client Partner at Reddit. Their core argument: AI models decide which businesses to recommend […]
Google is bringing connected apps to AI Mode in Search, letting you send a search straight into services like Instacart, Canva, and YouTube Music. The connections are starting to roll out in the U.S. this week. Google announced the change in a blog post by Chips Mistry, a senior product manager on Search, and Biharck […]
Every site you have ever optimized carries a record of that work, and it is more detailed than the platforms usually admit. Search systems have kept a per-domain profile for years, assembled from signals you know intimately because you spent a career shaping them. That profile is real, it is granular, and it never needed […]
As you may already know, Google recently updated Search Console to let brands track how their social media and video posts perform in search results. Most marketers view this update as a helpful gift. They believe Google wants to reward brands that build strong footprints across TikTok, YouTube, and X. And not wanting to be […]
Someone posted on social media about their experience writing deep and insightful articles last year and was pleasantly surprised to see that AI was leaning on their articles and even referencing them. Their secret was to choose highly specific topics, which is a good idea. See also: AEO playbook: how to get cited in AI […]
I was asked a great question, and it’s something I talk to clients about on a very regular basis: “Should every page do all things? I’m struggling to work out which pages should be optimized for CRO and which should be to build the brand.” Blog posts and informative pages (brand-building pages) are likely meant […]