Catégorie : Social Media

A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with […]

A 90 Day Plan to Prepare Every Location for AI Search AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only by search rankings.  AI agents now evaluate location data, reviews, content, engagement, and brand trust before a customer ever clicks. This shift means each individual […]

Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where it is starting to rethink how content is compensated amid the increased use of AI. On the Google front, Google now says the standard tag […]

Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth.  What is the most efficient use of this year’s tighter budgets?  Priorities are shifting across industries. Understanding how peers are responding can help teams make better strategic decisions. Join […]

This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and it pushed me to think past the product announcement and into the habit shift underneath it. AI changing search is a foregone conclusion. The real story is […]

Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07 billion. On the earnings call, the company revealed how it plans to monetize AI Mode and shared new data on how AI is changing search […]

Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of serving raw Markdown files to LLM crawlers, raising technical concerns on Reddit and calling the concept “a stupid idea” on Bluesky. What’s Happening A developer […]

There has never been a more important time in your career to spend time learning and understanding. Not because AI search differs drastically from traditional search. But because everyone else thinks it does. Every C-suite in the country is desperate to get this right. Decision-makers need to feel confident that you and I are the […]

The best PPC specialists aren’t just campaign managers. They’re business consultants who happen to use paid advertising as their primary tool. As automation handles more tactical optimization, the value of a PPC professional increasingly lies in their ability to solve business problems, not just reduce cost-per-click. Specialists who command premium rates and drive real growth […]

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools, this article is for you. What You’ll Learn 1. Why AI + Real SEO Data Together Beats Guessing Or Generic Prompts 2. Level 1: Quick […]