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Case study · Event website

Africa’s first coaching summit, online.

An event and ticketing website for Coaching Summit: 5,000 participants, 30+ expert coaches and a 6-day programme.

EventsCoachingTicketingOnline & in person
Participants5,000
coachingsummit.ma
Coaching Summit event website homepage with countdown, built by SkyWeb3 Agency
ClientCoaching Summit
IndustryProfessional coaching
ServiceEvent website
Edition5th · 2024
5,000participants (organizer figures)
30+expert coaches from around the world
23online sessions in 6 days
3currencies: MAD, EUR, CAD
The brief

An international event that needed to sell seats online.

Coaching Summit, organized by Dr Sanaâ Mikou (ICF Coach PCC), is presented as the first event in Africa dedicated to coaching. The 5th edition, “Rise Up Stronger”, ran fully online from November 27 to December 2, 2024. The website had to build excitement, present 30+ speakers, sell tickets to an international audience and host the members’ area.

What the summit needed

  • A striking launch page with a countdown
  • Speakers and programme, online and in person
  • Ticket sales in several currencies
  • Spaces for sponsors, partners and affiliates

What we built

  • An immersive homepage with countdown and trailer
  • Speaker, programme and venue pages, with a downloadable programme
  • WooCommerce ticketing in MAD, EUR and CAD
  • A partner hub: sponsors, partner firms, affiliate and sponsor sign-up
Our approach

Designed to fill every seat.

01

Build anticipation from the first second

A cosmic hero, a live countdown to the next edition, the “Rise Up Stronger” theme and two clear actions: watch the trailer or book a seat.

coachingsummit.ma
Coaching Summit homepage hero with countdown and booking buttons
02

Make the programme irresistible

The value proposition, the 6-day format and the audience (leaders, managers, professionals) are spelled out, with booking and programme download side by side.

coachingsummit.ma/#programme
Coaching Summit programme section with booking and download buttons
03

Put the organizer front and center

A dedicated section presents the organizer and her vision, adding credibility and a human voice to the event.

coachingsummit.ma/#organizer
Coaching Summit organizer section
Deliverables

Everything an event needs.

01Event websiteHomepage, summit story, speakers, programme, venue, blog
02Online ticketingWooCommerce with event tickets
03Multi-currencyPrices in MAD, EUR and CAD
04Members areaMemberships for access to sessions
05Online sessionsVideo-meeting integration for live sessions
06Partner hubSponsors, partner firms, affiliates
07VideoTrailer and session videos with lightbox
08Social sharingShare bar, WhatsApp and Facebook groups
09Ad trackingPixel tracking for ad campaigns
Tech stackWordPressWooCommerceFooEventsYITH MembershipMulti-CurrencyWPBakeryPixel tracking

Planning an event?

We build event websites that create buzz, sell tickets and give your attendees a smooth experience.