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When someone asks ChatGPT, Gemini, or Google’s AI Mode for a local recommendation, they increasingly get one answer instead of a page of ten businesses to compare. That single recommendation is the new first impression — and it is decided before the customer ever sees your website. Ranking in the traditional local pack still matters, […]
Two competitors sell nearly identical products at nearly identical prices, yet an AI assistant recommends one and ignores the other. The losing brand usually assumes the problem is authority — not enough backlinks, not enough citations, not enough buzz. Often that diagnosis is wrong. The real gap is evidence: the AI simply cannot find enough […]
Jeremy Howard, the Answer.AI developer behind llms.txt, shipped the first update to the spec since its 2024 launch. Llms.txt v2, released August 10, doesn’t change what the file is for. It fixes a specific gap: nothing in the original version told agents where a page’s Markdown copy actually lived. What Llms.txt V2 Actually Changes The […]
Google has added Gemini 3.7 Flash as a selectable model in AI Mode, one day after the model’s initial release for coding and agent tasks. Robby Stein, VP of Product for Google Search, announced the rollout on X, writing that the model is “better at following instructions + understanding your intent, so you get even […]
Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic? Those are two different […]
Microsoft Advertising introduced its first monthly product newsletter on LinkedIn this week. It brings together several features announced over the past few months while introducing new capabilities across AI reporting, Performance Max testing, and creative review. Rather than focusing on entirely new products, the August update expands existing tools with additional reporting, experimentation, and workflow […]
Snapchat announced that its recommendation algorithms will reward human-authored videos in its Spotlight feature and will no longer recommend “wholly AI-generated videos.” The move comes against the backdrop of the EU Commission’s recent AI transparency law and anxiety towards AI felt by Snapchat’s dominant demographic, Gen Z users. Gen Z Anxiety About AI According to […]