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A big following on Facebook or Instagram does not translate into AI citations the way most marketing teams assume. AI Overviews cite social content constantly now, but not because an account has scale — they cite whatever content answers the exact question in front of the model. A 5,000-follower account with real expertise or a […]
AI was supposed to raise the floor for content quality. Instead, the conversation has shifted to something less flattering: platforms are now actively pushing back against the flood of low-effort AI output, and the backlash is aimed squarely at the tools many SEO teams have started treating as shortcuts. The mechanics are simple enough. If […]
This week’s search and AI news covers four threads that don’t reduce to a single ranking chart: a spam update working through the index, Google building interactive tools directly into AI answers, a new button that lets readers choose your site as a preferred source, and a sudden, still-unexplained drop in how often ChatGPT cites […]
Reddit’s share of ChatGPT Search citations fell sharply in mid-August 2026, according to tracking data from GEO analytics firm Promptwatch. The obvious explanation — that OpenAI changed how ChatGPT runs its background searches — doesn’t fully match the timeline, which complicates any quick call to deprioritize Reddit in an AI search strategy. Promptwatch found reddit.com […]
The LinkedIn feed this month is full of the same argument in different words: the algorithm changed, discovery is broken, the machines are winning. Media veteran Tony Uphoff pushed back on that framing in a recent Substack post, and the underlying numbers he cites are real — they just don’t point where the outrage says […]
Google is rolling out three personalization changes across Search, Discover, and Google News, the most consequential of which gives publishers a new embeddable button for getting selected as a Preferred Source. Google detailed the update in a blog post, alongside new natural-language controls for the Discover feed and customizable audio briefings in Google News. The […]
YouTube is changing what counts as a “view” across long-form videos and live streams. The new rule counts a view starting from a video’s first frame, matching how Shorts have always been counted, rather than requiring the intentional-play threshold long-form video has used until now. What’s changing Going forward, YouTube will count views from the […]
If Google’s algorithms already catch most spam automatically, why does the company still need to roll out dedicated spam updates every so often? That’s the question SEO Eli Schwartz put directly to Google’s John Mueller, and the answer reveals something about how Google balances transparency against causing unnecessary panic among site owners. How Google’s spam […]
InMotion Hosting has rolled out a tiered Agency Partner Program aimed at digital agencies that manage hosting on behalf of clients. The structure is built around four things agencies consistently ask hosting providers for: a path to recurring revenue, access to client leads, discounted hosting rates, and simpler account management across a growing client base. […]
Ranking charts start moving before Google ever announces an update. SEOs notice the swings in Search Console, chatter starts on social media, and days later a named update lands. Google’s John Mueller was recently asked why the company doesn’t just call the update the moment the volatility begins, and his answer clears up a misconception […]