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Anthropic announced how its watermark works, confirming virtually all of the details previously reported about a similar watermarking method called MirrorMark. Similar to MirrorMark, the watermark is the randomness pattern itself which mirrors the randomness of the LLM when it generates text. How The Watermark Works Contrary to what some AI influencers say, there are […]
Anthropic shared its plans this week to mark text generated by Claude models in accordance with Article 50 of the EU AI Act. The reaction arrived immediately. Writers who use Claude to edit their own work have objected to that work carrying a mark. At the same time, developers raised a different set of concerns, […]
Google is now promoting YouTube creator partnerships on branded search outcomes, as well as on views, engagement, and subscribers, but the playbook making that pitch never explains how a brand without an internal data science team is supposed to measure it. Buried inside “Creator Marketing: Build Edition,” the case studies are doing something more specific […]
Reddit reported a remarkably strong quarter in July. Revenue reached $804.905 million, up 61% from a year earlier. Daily active uniques reached 130.3 million, advertising revenue grew 64%, and net income reached $252.848 million. Then the shares fell 21% in the first full trading session after the report. CNBC framed the reaction around a familiar […]
Google says the Gemini app has passed 1 billion monthly users, and published usage figures showing that 63% of them now use voice. The figures were shared in a blog post on August 11, and Gemini app vice president Josh Woodward also shared the same numbers on X. Neither the post nor the thread explains […]
Google amended its complaint against SerpApi on August 10, three weeks after a federal judge threw out both of its DMCA claims over the scraping of Google Search results. The new complaint adds terms from Google’s content licensing deals, the material Chief U.S. District Judge Yvonne Gonzalez Rogers found missing from the original complaint. Google […]
YouTube has announced updates to the YouTube Partner Program, starting February 1, 2027. New creators will need twice the current watch hours or Shorts views to earn revenue from ads and Premium. But channels already in the program will keep their YPP status under the new entry rule. Additionally, YouTube’s help pages list a few […]
A post on X posted by Sybre Waaijer (publisher of The SEO Framework plugin) recently stirred up a debate about the WPForms Lite WordPress plugin, alleging that it installs a backdoor on user’s websites. Some WordPress users agree that something unusual may be going on while others remain unconvinced. The National Institute of Standards and […]
I got tired of watching the industry treat “an AI bot fetched it” and “ChatGPT said it helps” as evidence that llms.txt does anything, so I invented a standard called cats.txt: a text file in which you formally declare your office cats, their jobs, their breeds, and how often they purr. I wrote a specification, […]
Three months ago, I wrote about the Reddit earnings story most marketers missed. That first-quarter call wasn’t the financial story I expected, but looking back, it was Reddit putting the pieces of its future on the record: participation had become too difficult, community creation needed work, human conversation was becoming more valuable, and Reddit Answers could […]