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Google has begun rolling out the August 2026 spam update, applying it globally and across all languages. It’s the third spam update of the year, following rollouts in March and June. Unlike some previous spam updates, Google did not pair this rollout with new spam policy language or a companion blog post explaining what changed. […]
If Google’s algorithms already catch most spam automatically, why does the company still need to roll out dedicated spam updates every so often? That’s the question SEO Eli Schwartz put directly to Google’s John Mueller, and the answer reveals something about how Google balances transparency against causing unnecessary panic among site owners. How Google’s spam […]
A forum website published a post on Reddit expressing disbelief that Google issued a manual action for thin content, finding it hard to reconcile how Google could send so much traffic for nearly twenty years only to find fault with it now. Google is calling it a manual action for thin content, but SEOs believe […]
Google updated their review snippet documentation to add three more reasons why a site may become eligible for a manual action. Authentic human insights are an important quality of the kind of content that Google wants to rank, arguably even more so when it comes to review content. Three New Prohibitions On Review Content Google’s […]
Google’s Gemini 3.5 Pro is months behind schedule as the company works to improve its capabilities, particularly in coding, Bloomberg reported. Google said in May that it expected to ship the model the following month. What Google Said In May Google announced the Gemini 3.5 series at I/O and released 3.5 Flash the same day. […]
Google’s John Mueller recently answered a question about A/B testing web pages for long durations, warning that an unintended consequence is that enabling variations to be indexed can result in uncertainty as to which will be visible in the search results. A/B Testing Traffic From Live Search Results A/B testing is when one or more […]
Google’s John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta description and who are frustrated when Google overwrites them. An SEO Says Meta Descriptions Are Pointless An SEO on Reddit asked whether meta […]
Google started rolling out the June spam update, the second of the year. It enforces documented spam policies, and one of those policies now covers more ground than it once did. Google’s spam rules treat attempts to “manipulate generative AI responses” in Search as a violation, and that’s one of the policies the update is […]
Welcome to the week’s Pulse: updates affect how Google measures its AI surfaces, what its spam rules cover, and where AI recommendations send traffic next. Here’s what matters for you and your work. Google Rolls Out June 2026 Spam Update Google began rolling out the June spam update on June 24. Key facts: Google announced […]
For about two months, business owners and SEO professionals have reported that pages have been removed from Google’s index without a clear explanation. The reports started in late April and have continued into June. In many of those reports, the affected pages had neither a manual action nor a crawl error. They moved into “excluded” […]