Social Media Management Services
Content Creation | Scheduling | Community Management | Reporting
Instagram • Facebook • TikTok • LinkedIn • YouTube
Posting Consistently Is the Hard Part — So We Do It For You
Most businesses know social media matters. What stops them is not strategy, it is capacity: someone has to write the captions, design the graphics, film the video, schedule the posts, answer the DMs and check what actually worked. That job never fits into the gaps of a working week, so it slips, and the account goes quiet for a month.
SkyWeb3 Agency runs social media as a managed service. You approve a content plan once a month and we handle production, publishing, community management and reporting. We manage accounts for clients across e-commerce, professional services, hospitality and education. See plans below, or book a free content audit of your current channels.
Posts / Month Max
Videos / Month Max
DM Response Time
Platforms Supported
What We Handle
Content Strategy & Calendar
A monthly plan mapped to what you are actually selling — launches, seasons, offers — instead of random posting. You approve it before anything goes out.
Graphic Design & Copy
On-brand graphics and captions written to your voice, sized correctly for each platform. No stretched stock images or the same square posted five times.
Short-Form Video & Reels
Reels, TikToks and YouTube Shorts edited from your footage or produced from stock and motion graphics. Short video is where organic reach still exists.
Community Management
We reply to comments and DMs in your voice, route real enquiries to you, and keep the spam and abuse out. Fast replies are a ranking factor on most platforms.
Hashtag & Growth Research
Ongoing research into what your audience follows and searches, so your content reaches people who are not already following you.
Reporting That Means Something
Reach, engagement, follower growth and — where we can track it — traffic and enquiries. We tell you what to do more of, not just what happened.
How We Work
Free Channel Audit
We review your existing accounts, your competitors and your audience, then show you what is working, what is wasting effort and where the openings are.
Brand & Voice Setup
We agree your tone, visual style, content pillars and approval process, and build a template set so everything we produce looks like you from day one.
Monthly Content Cycle
You get the content calendar for approval, we produce and schedule everything — often through the same automation tools we set up for clients directly — then manage the community daily while it runs.
Review & Adjust
Each month we report on performance and adjust the mix — more of what earns reach, less of what does not.
Social Media Plans
Social Starter
$390/mo
Billed monthly — cancel any time
- 2 platforms of your choice
- 12 posts per month
- Custom graphics & captions
- Hashtag & posting schedule
- Monthly performance report
Social Growth
$790/mo
Billed monthly — cancel any time
- 3 platforms
- 20 posts per month
- 8 short-form videos or Reels
- Community management & DM replies
- Monthly strategy call
- Competitor tracking
Social Full Service
$1490/mo
Billed monthly — cancel any time
- 4+ platforms
- 30 posts per month
- 16 short-form videos
- Daily community management
- Influencer & UGC coordination
- Paid social creative
- Weekly reporting
Enterprise & Multi-Brand
Custom
Multiple locations or brands
- Multiple brand or location accounts
- Dedicated content team
- Paid social management included
- Custom approval workflows
- Weekly reporting & strategy
Ad spend, if you run paid campaigns, is billed separately and goes directly to the platform.
Why SkyWeb3
We produce, not just schedule. Plenty of “social media management” is a scheduling tool and a stock photo library. Every graphic and video we publish is made for your brand.
Content tied to revenue. We plan around what you are selling this month. Engagement that never touches a product page is a hobby, not marketing.
You keep control. You own every account and approve every calendar. Nothing goes out that you have not seen.
Joined up with the rest of your marketing. Social works far better when it feeds a fast website and a content plan. See our content creation and paid advertising services.
Who This Is For
This fits businesses with an inconsistent or dormant social presence, owners who have the time to approve content but not to produce it, and brands that need a coherent look across Instagram, Facebook, TikTok, LinkedIn and YouTube rather than five channels that all feel different. If your accounts also need a visual refresh alongside a posting schedule, we usually pair this with our branding and design service.
Platforms We Manage
Not every platform is worth your budget, and we will tell you that in the audit rather than billing you to be everywhere. More channels is not automatically better — five accounts posted twice a month each is weaker than two accounts posted properly. Here is what each one is actually good for and which businesses tend to get the most out of it.
The default platform for visual businesses — retail, food and drink, beauty, fitness, home services with a before/after story. Feed posts, Stories and Reels each do a different job: the feed builds brand memory, Stories drive day-to-day interaction, and Reels are the discovery engine. Most accounts we inherit are only using one of the three, which is why reach stalls even with decent content.
Still where local customers search and where older demographics live. Strong for local service businesses, community-facing brands and anywhere reviews, groups and event listings matter alongside the feed. It is also where Meta ad campaigns ultimately run, so keeping it active keeps that option open even if organic reach there is lower than Instagram.
TikTok
The best organic reach available right now for brands willing to show process, personality or behind-the-scenes content. Works for e-commerce and hospitality especially well, and increasingly functions as a search engine for younger audiences researching products before buying. Less predictable for formal B2B, where the tone rarely fits.
The one platform B2B and professional services should not skip. Decision-makers read it during work hours, and thought-leadership content there does more for credibility than any other channel. Posting frequency matters less than posting substance — three genuinely useful posts a week outperform daily filler.
YouTube
Long-form video and Shorts both live here, and it doubles as a search engine in its own right — content posted years ago can still bring in views today. Best suited to businesses with real expertise to demonstrate — tutorials, walkthroughs, case explanations — rather than short promotional clips alone, and it rewards patience more than any other platform on this list.
Signs Your Social Presence Needs Help
Most businesses do not notice their social media has become a liability until a customer mentions it — or until they check a competitor’s page and realise how far behind they have drifted. None of the items below are fatal on their own, but they tend to arrive together, and each one compounds the others. If several of these sound familiar, it is worth fixing before it costs you more leads:
- Inconsistent posting. Three posts in a good week, then nothing for a month. Algorithms and audiences both notice, and the account never builds the momentum consistent posting produces.
- Little or no engagement. Posts go out but nobody comments, shares or replies — usually a sign the content is not built for the platform it is on, or is not reaching anyone beyond existing followers.
- Visual branding that does not match across channels. Different logo crops, different colours, different fonts on Instagram versus Facebook versus your website. It reads as unmanaged even when the business behind it is solid.
- No content plan. Every post is decided the morning it goes out, so nothing builds toward a launch, offer or season, and there is no way to know in advance if a month is thin on content.
- Comments and DMs going unanswered. Enquiries sitting in the inbox for days is a direct, measurable loss of sales — and on most platforms it also quietly reduces how often your posts get shown.
- Competitors visibly outposting you. Their accounts look active and current; yours looks like it was set up and abandoned, which shapes a first impression before a customer has even spoken to you.
- Nobody can say what social media is actually doing for the business. No reporting, no numbers, no idea whether it is worth the time being spent on it, so the decision to keep going or stop is a guess either way.
If two or three of these apply, a tighter posting schedule is usually enough. If most of them apply, the underlying problem is almost always capacity, not effort — which is exactly what a managed service is built to solve.
What’s Included: Full Deliverables Breakdown by Plan
The plan cards above give you the headline numbers. Here is exactly what that means in practice, month to month, on each tier.
| Deliverable | Social Starter | Social Growth | Social Full Service |
|---|---|---|---|
| Platforms covered | 2 | 3 | 4+ |
| Posts per week (approx.) | ~3 | ~5 | ~7 |
| Stories per week | Add-on | 3–4 | Daily |
| Short-form video / Reels per month | Add-on | 8 | 16 |
| Custom graphic design | Included | Included | Included, custom photo direction |
| Caption writing & hashtag research | Included | Included | Included |
| Community management | Not included | Business hours, comments & DMs | Daily, extended hours |
| Monthly report contents | Reach, engagement, followers | + top posts, strategy call | + competitor tracking, weekly summaries |
| Content approval | Monthly batch | Monthly batch or per-post | Monthly batch or per-post |
Post and video counts are targets built around a realistic production schedule, not hard guarantees for every single month — a slower launch month and a busy campaign month will not use identical volumes.
How This Compares
There are three realistic ways to get social media handled: do it yourself, hire someone in-house, or use a managed service. Each has a real cost, just not always a financial one.
| Doing It Yourself | Junior In-House Hire | Managed Service | |
|---|---|---|---|
| Weekly time cost | 5–10 hours of owner time | 30–40 hours of a full-time role | None beyond monthly approval |
| Skill breadth needed | You are writer, designer, editor and strategist | One person rarely covers design, video and strategy well | A specialist team, no hiring or training |
| Consistency | First thing to slip when the business gets busy | Fine day-to-day, stalls on leave or turnover | Covered by more than one person, always |
| Design & video quality | Limited by your own tools and time | Limited by one person’s skill set | A specialist for each discipline |
| Cover if someone leaves | Not applicable, it stops | Rehire and retrain from zero | Continuity built into the team |
| Approx. monthly cost | Free, but costs your time | Salary and overhead, often well above a managed plan | $390–$1,490/mo, no HR overhead |
None of these is automatically wrong — a founder posting three times a week with a phone camera can work fine at a very small scale, and a strong in-house hire who genuinely covers design, video and strategy is a real asset if you can find and afford one. The comparison matters once social media is expected to actually generate business rather than just exist: that is where a single generalist, in-house or DIY, runs out of hours and skill breadth at the same time, usually right when the business can least afford the account to go quiet.
A managed service is not automatically the right answer for every stage either. It tends to make the most sense once posting has become a genuine time drain on someone whose hours are better spent elsewhere, once the business needs more channels than one person can realistically keep current, or once the visual quality of what is going out is starting to undersell the business behind it.
How Content Approvals Work
The most common worry business owners raise before signing up is losing control of what goes out under their name. The approval step is built specifically to prevent that.
Batch approval, by default. Each month we send the full content calendar — captions, graphics and video — before anything is scheduled. You review it in one sitting, flag anything you want changed, and once it is approved the whole month goes on autopilot.
Per-post approval, if you prefer it. Some clients want to see and sign off on every individual post before it publishes, particularly in the first month or two while trust is being built. We set the workflow either way; it is a preference, not a fixed process.
Revisions are expected, not a problem. Tone, wording and visual choices are subjective, and the first draft of a content calendar is rarely the final one. Reasonable revision rounds are built into the production schedule, not billed as extras.
Nothing urgent gets stuck waiting on you. Time-sensitive replies to comments and DMs are handled under the community management guidelines we agree upfront, so routine community management does not sit blocked behind a monthly approval cycle.
Understanding Your Reports: What the Metrics Actually Mean
Social media reporting is full of numbers that look impressive and mean very little. Part of the value of a managed service is someone translating the dashboard into what it actually says about the business.
| Metric | What it actually tells you |
|---|---|
| Reach | How many unique accounts saw a post. Useful for judging how far content is travelling beyond your existing followers. |
| Impressions | Total times a post was displayed, including repeat views. Higher than reach by nature — on its own it tells you very little. |
| Engagement rate | Likes, comments, shares and saves relative to reach or followers. A better health check than follower count — it shows whether people who see your content actually respond to it. |
| Saves & shares | The strongest engagement signal on most platforms — someone valued the content enough to keep it or pass it on, and both actions tend to boost future distribution. |
| Follower growth | Useful as a slow-moving trend line, not a monthly scoreboard. A steady, real audience beats a spike from a giveaway or a follow-for-follow tactic every time. |
| Click-throughs & traffic | Where trackable, the closest metric to actual business impact — visits to your site or product pages that originated on social. |
We lead every report with the two or three numbers that actually moved and what we are doing about them, rather than a full dashboard export. Vanity metrics like raw follower count get mentioned, but they are never the headline.
Social Media for Different Business Types
The platforms and posting cadence above are the same for everyone. The strategy behind them is not — what works for a local service business does not work for an e-commerce brand, and content built for one rarely transfers cleanly to the other without adjustment.
Local Service Businesses
Trades, clinics, salons and similar businesses win on proof and proximity: before/after work, the team, the premises, reviews and community involvement — the same reviews that also feed our local SEO and Google Business Profile work. Facebook and Instagram carry most of the weight, and the goal is trust and recognisability in a specific area, not national reach. A viral post that reaches ten thousand people three time zones away is worth less than a hundred people ten minutes from your door seeing the account consistently. Local hashtags, location tags and genuine before/after documentation of jobs tend to outperform polished stock imagery every time.
E-Commerce Brands
Product is the content — new arrivals, use cases, unboxings, styling and social proof from reviews. TikTok and Instagram Reels drive discovery, while the feed and Stories carry retention and repeat-purchase content. Every post should have a clear line back to a product page, and content that looks like an ad performs worse than content that looks like a genuine recommendation, so the framing matters as much as the product itself. Seasonal and promotional planning matters more here than for most categories, since a large share of revenue clusters around specific windows.
B2B & Professional Services
The buyer is doing research, not scrolling for entertainment, so LinkedIn carries most of the value: case-style breakdowns, industry commentary and genuine expertise outperform polished but generic corporate posts. Volume matters less here than credibility per post — three posts a week that demonstrate real knowledge of the industry will outperform daily posts that say nothing a competitor could not have written. The sales cycle is longer, so the goal of the content is staying visible and credible over months, not generating an immediate click.
Hospitality & Education
Atmosphere and outcomes sell these categories — the room, the plate, the class, the result. Video performs disproportionately well because it is the closest thing to being there, and consistency matters more than any single viral post: people check the account before they book, and a page that looks current and full of life closes more bookings than one great post surrounded by silence. Reviews, testimonials from the account itself and behind-the-scenes content of the actual experience tend to convert better than promotional messaging.
How We Plan Content
Content pillars. Before anything is scheduled, we agree three to five recurring themes your content will rotate through — for example product, process, proof and personality. Pillars stop a calendar turning into whatever felt easiest to post that day.
Posting cadence. Frequency is set by platform and plan, not by how much content happens to be on hand. Instagram and Facebook run on a steady weekly rhythm; TikTok and Reels are scheduled in batches to match how the algorithm rewards consistency.
Seasonal planning. Launches, promotions, holidays and industry-specific dates go on the calendar a month ahead, so content supports what you are actually selling that month instead of reacting to it after the fact.
Repurposing across platforms. A single piece of footage or one photoshoot is cut into a Reel, a carousel, a LinkedIn post and Stories content, rather than producing everything from scratch for every channel. It is why our plans can cover multiple platforms without multiplying the budget, and it is also why one solid shoot day is worth more than a dozen rushed phone photos taken separately.
Format fit, not copy-paste. Repurposing does not mean posting an identical file everywhere. A vertical Reel gets recut for a square feed post, a caption written for LinkedIn’s tone is rewritten rather than shortened for Instagram, and captions are localised for the platform’s actual audience rather than duplicated word for word.
Frequently Asked Questions
How much does social media management cost?
Plans start at $390 per month for two platforms and twelve posts, $790 for three platforms with video and community management, and $1,490 for full-service management across four or more platforms. Multi-brand and enterprise setups are quoted individually.
Which platforms do you manage?
Instagram, Facebook, TikTok, LinkedIn, YouTube and X. We will tell you honestly during the audit which ones are worth your budget — being on five platforms badly is worse than two platforms properly.
Do I need to provide photos and video?
It helps, and authentic footage always performs better. But we can work entirely from stock, product images and motion graphics if you have nothing to send. We will show you exactly what to film with a phone to lift results.
Do you handle paid ads too?
Organic management is separate from paid campaigns. Our full-service plan includes paid social creative, and campaign management sits under our digital advertising service.
How long before we see growth?
Engagement usually improves within four to six weeks once posting is consistent and on-strategy. Meaningful follower and traffic growth typically takes three to six months. Anyone promising viral growth on a schedule is guessing.
Can you work in more than one language?
Yes. We produce content in English and French, and can coordinate other languages through vetted native writers for international campaigns.
Do you write captions and select hashtags, or just design the graphics?
Both. Every post we produce includes the caption, relevant hashtags and the visual, so nothing ships half-finished for you to fill in.
Who responds to comments and DMs?
Our community management covers routine comments and messages during business hours. Anything sales-sensitive, a complaint, or a question only you can answer is flagged to you rather than answered on your behalf.
Do we need to approve posts before they go live?
We can work either way. Most clients review a content calendar in advance and approve a batch at once; if you prefer to review every post individually before it publishes, we set that up instead.
Can you run paid social ads as well as organic posting?
Organic content and paid ads are different disciplines, so we handle paid campaigns through our dedicated Digital Advertising service rather than bundling them here, though the two work well together.
Who owns the content and accounts if we cancel?
You do, always. The accounts are yours, and any graphics, captions and video we produce for you are yours to keep and reuse. There is no lock-in and nothing to hand back.
Can we use our own photos and video instead of stock?
Yes, and we would rather you did — original footage of your team, premises and product almost always outperforms stock. Send us what you have and we build content around it; we only fill gaps with stock or motion graphics where nothing else exists.
Do you arrange influencer or UGC collaborations?
On the Full Service plan, yes — we source and coordinate influencer and user-generated content partnerships as part of the monthly deliverables. On other plans it is available as a separate project, scoped per campaign.
What happens if we get a negative comment or a small PR issue?
Routine negative comments get a calm, on-brand reply from our community team. Anything that looks like a genuine complaint, a legal issue or something that could escalate is flagged to you immediately rather than handled without you — we do not improvise on anything reputational.
What exactly is in the monthly report?
Reach, engagement rate, follower growth and post-level performance as standard, plus traffic and top-performing content on Growth and above. We annotate the numbers with what to do more of next month rather than sending a spreadsheet and leaving you to interpret it.
Do you manage accounts we already have, or do we need to start fresh?
We work with your existing accounts in almost every case — starting from zero throws away followers, history and search presence you have already earned. The channel audit at the start tells us exactly what is worth keeping and what needs cleaning up.
Can you manage separate accounts for different locations or franchises?
Yes. Multi-location businesses usually run one of two ways: a single account representing the whole brand, or separate accounts per location with shared branding and a shared content library. We help you decide which fits before building the calendar, since switching structure later is disruptive.
How much creative input do we actually have over the content?
As much as you want. Some clients hand over the brand guidelines and a few notes and let us run with it; others want to shape every campaign concept before production starts. The monthly calendar review is where that input happens either way, so nothing is locked in until you have seen and approved it.
Get a Free Audit of Your Social Channels
We will review your accounts against your competitors and show you what to fix first — free, no obligation.