WP Engine is asking the federal court to sanction Matt Mullenweg and Automattic for destroying evidence. Automattic fired back at WP Engine with a late-night blog post that called the request for sanctions “desperate,” explaining that what’s missing is “personal communications with romantic partners” that has nothing to do with the case. Call For Sanctions […]
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People
Someone reading a piece we published on entity mapping left a comment that gets said constantly right now: go win the parametric side. Build parametric authority. Four words, sounding like a task you hand to a team with a deadline. It is not a task. In almost every case, the work behind those four words […]