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Most advertisers already run a search campaign and an email marketing program side by side, but few realize a third option sits between them: paid ad units, powered by a search engine’s own ad platform, that show up directly inside a Gmail or Outlook inbox. They’re easy to miss because they don’t look like search […]
A new SE Ranking report found ChatGPT showed ads on 28.69% of the commercial prompts in its healthcare category, more than 10 times the 2.64% the company recorded in Google’s AI Mode. OpenAI’s placement rules no longer keep ads away from medical advice the way its launch announcement describes. In April, OpenAI made its ad […]
Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed the content, but it does […]
Rightly or wrongly, publisher discoverability has been taken care of by search for years. Traffic from Google was and is so valuable – and in recent times, so vast from Discover – that reach has never been a problem. Not until very recently. As behaviors, platforms and the internet morph into something less website-friendly, business […]
The European Commission’s Article 50 of the AI Act governing AI transparency has come into force, mandating that labels notifying that content is generated by AI be labeled. Article 50 is a part of a larger legislation called the EU Artificial Intelligence Act under which Article 2(1)(c) states that the laws apply to providers and […]
OpenAI shut down the Sora app in a two-sentence social media post in late March, but the reason it collapsed had nothing to do with video quality. The company wrote that it was “saying goodbye to the Sora app,” according to the Associated Press, after months of pressure over deepfakes of Michael Jackson, Martin Luther […]
Avinash Kaushik spent roughly 16 years inside Google, has held senior client-side roles at companies like Intuit and DirecTV, and now advises brands and agencies as chief strategy officer at Human Made Machine. So, when he tells marketers to renegotiate their agency contracts and expect savings of 25% to 75%, starting this month, it is […]
Avinash Kaushik has a gift for puncturing comfortable myths with uncomfortable data, and recently he dismissed a persistent meme that senior leaders pressure their organizations to adopt AI while quietly staying in the 1990s themselves. Notion data, he shared in his post, shows that most senior people, including CEOs, are actually the most advanced AI […]
Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization […]
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those […]