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A reader recently asked: how do you spot keyword cannibalization at scale, and how do you consolidate overlapping pages without losing the rankings you already have? It’s a common problem and, fortunately, a fixable one. Cannibalization has also gotten more common lately for a specific reason: sites leaning on large language models to produce content […]
Search Console added Search Generative AI performance reports on June 3, 2026, giving site owners an official view of how often their pages show up in AI Overviews and AI Mode. It’s a genuine step forward, but it has a specific hole: the report shows impressions and pages, not the queries that triggered them. Neither […]
Smart Bidding gets blamed for a lot of things it did not cause. Teams argue about which conversion should be primary, tighten a target CPA, or switch strategies entirely, while the actual problem sits one layer below all of that: the conversions feeding the algorithm are not real. Not which conversions you count, but whether […]
In early August, an SEO named Anastasia Kourou spotted something strange in her Search Console report: queries that weren’t searches at all. “Yes.” “Yes go on.” “Yes, pricing.” She posted a screenshot and asked Google’s John Mueller directly whether Search Console was somehow logging what people say to an AI chatbot. Mueller confirmed it was. […]
Ranking charts start moving before Google ever announces an update. SEOs notice the swings in Search Console, chatter starts on social media, and days later a named update lands. Google’s John Mueller was recently asked why the company doesn’t just call the update the moment the volatility begins, and his answer clears up a misconception […]
Google is giving Gemini and Flow users a choice they didn’t have before: whether AI-generated images, video, and audio carry a visible watermark at all. The invisible tracking layer underneath stays on regardless, which is the detail most coverage of this update is glossing over. The change matters less as a design tweak and more […]
Local search used to leave the comparison work to the customer. Someone typed a query, scanned a list of ten blue links, opened a few, and picked one. Ask an AI assistant for a local recommendation today and you get something different: AI-generated local business recommendations that have already been narrowed down for you, often […]
Welcome to the Pulse: updates impact who can crawl your site, what an AI index records about your pages, and how Google will compare your campaigns with similar businesses. Here’s what you need to know for your work. Cloudflare’s AI Blocking Will Cover Googlebot In September Starting September 15, 2026, Cloudflare will block crawlers that […]
Over three weeks in July, I ran a survey asking people who work on AI search visibility what they think of the platforms built to measure it. 163 responses. This is a self-selected sample recruited through my own network and its re-shares (as well as paid ads on LinkedIn and X), so it describes engaged […]
There are a lot of assumptions being made about the impact of AI platforms on SEO traffic and conversions. However, how much Google AI Overviews do affect your website’s performance is going to depend on individual factors, like the type of content on your site, the keywords you are targeting, and your audience. Although Google […]