30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
AI was supposed to raise the floor for content quality. Instead, the conversation has shifted to something less flattering: platforms are now actively pushing back against the flood of low-effort AI output, and the backlash is aimed squarely at the tools many SEO teams have started treating as shortcuts. The mechanics are simple enough. If […]
Publishers are locked in a very visible negotiation with Google over AI licensing, blocking, and lawsuits. Reddit spent part of its July 30 earnings call discussing exactly that trade-off. Every move gets covered like a summit. Meanwhile, the biggest machine reader of the open web now belongs to Meta — it reads more of the […]
Google has begun rolling out the August 2026 spam update, applying it globally and across all languages. It’s the third spam update of the year, following rollouts in March and June. Unlike some previous spam updates, Google did not pair this rollout with new spam policy language or a companion blog post explaining what changed. […]
A reader recently asked: how do you spot keyword cannibalization at scale, and how do you consolidate overlapping pages without losing the rankings you already have? It’s a common problem and, fortunately, a fixable one. Cannibalization has also gotten more common lately for a specific reason: sites leaning on large language models to produce content […]
A lot of AI search advice circulating right now sounds confident and tests out flimsy. A recent Ahrefs research effort spanning more than 50 studies and roughly 15 million data points set out to check the claims the industry keeps repeating — about schema markup, llms.txt files, backlinks, “best of” listicles, and whether AI search […]
Discovery has changed. Passive, off-platform discovery now dominates the early stages of how people find content, but the website is still the anchor of a publisher’s brand. Google still sends over a trillion clicks a year to the open web, and up to 86% of those clicks are discovery-led. A publisher’s site still has to […]
Google’s John Mueller was asked a direct question on Bluesky: are there entire industries where Generative Engine Optimization simply doesn’t matter yet? His answer cuts through a lot of the noise that has built up around GEO as a discipline — and it’s worth unpacking what it actually means for how sites should be prioritizing […]
Mentions and citations have become the go-to scoreboard for AI search visibility. Marketing teams pull a share-of-voice number from a monitoring tool, watch it move up or down between query runs, and report it as if it were a performance metric. The trouble is that none of those numbers say whether a chatbot actually sent […]
ChatGPT’s page-fetching bot is disallowed by more sites than any other AI bot of its kind. It also reached disallowed pages on more sites than any other bot. OpenAI says robots.txt rules may not apply to it because a person asked for the page. TollBit’s latest State of the Bots report has the numbers for […]
The single largest AI crawler on my website over the past day was not an AI crawler. It arrived roughly 1,500 times under Common Crawl’s name; it sent back nothing, and what it wanted was my SSH keys. I went looking because of a number. Cloudflare’s CFO Told Analysts Machine Traffic Could Reach 1,000 Times […]