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A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI visibility as a selling point. For example, ACCESS Newswire offers an “AI Visibility Checklist” for press releases. eReleases published a guide positioning press releases as […]
Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO strategies, heck, even the acronym AEO/GEO. And on the paid side, we’re all obsessing over how OpenAI might place banner ads inside ChatGPT. It’s time […]
Ask “SEO or PPC” and you’ll get a consultant’s answer: it depends. That’s true, but it’s also a dodge. Answering the SEO vs PPC question well means looking at what each channel is built to do, how search has changed the payoff for both, and which one matches the constraint your business faces right now […]
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for you and your work. Google AI Mode Self-Citations Tripled, With More Organic Links SE Ranking published its third report on Google AI Mode citations, showing […]
Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its citations to brand websites. GPT-5.3 Instant, the default for all logged-in ChatGPT users, sent 8%. Across all prompts, the two models shared only 7% of […]
On March 3, 2026, OpenAI pushed GPT-5.3 Instant to all ChatGPT users, free and paid, with no fanfare about what else might have changed beneath the surface. Within days, SEO and AI search practitioners began documenting something unexpected: The internal metadata that had allowed third-party tools to observe ChatGPT’s query fan-out behavior (the sub-queries the […]
I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction. […]
A federal judge has granted Amazon a preliminary injunction barring Perplexity AI from using its Comet browser agents to access password-protected Amazon accounts and systems. U.S. District Judge Maxine M. Chesney issued the order in San Francisco federal court, finding that Amazon is likely to succeed on the merits of its claims. The preliminary injunction […]
WordPress contributors have released AI Experiments 0.4.1, adding built-in image generation and AI-assisted review tools directly inside the block editor and admin interface. The update became available on March 5, 2026, through the official plugin and its GitHub release page. The new version enables authors to generate images from text prompts and receive Notes-based feedback […]
The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. Related reading: why every Google ads account needs scripts. That’s why we built SEJ Live. It’s a free, […]