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The organic search user journey many of us optimized for is changing, especially in healthcare. Before AI, the most common approach people used was to open Google, search their symptoms, scan the results, and click through to a page. Now, users increasingly read the AI Overview at the top of the results and stop there, […]
A new SE Ranking report found ChatGPT showed ads on 28.69% of the commercial prompts in its healthcare category, more than 10 times the 2.64% the company recorded in Google’s AI Mode. OpenAI’s placement rules no longer keep ads away from medical advice the way its launch announcement describes. In April, OpenAI made its ad […]
Cloudflare announced two products on August 4, 2026, during its Agents Week: Cloudflare Wallets, which will let AI agents hold stablecoins and pay for what they use, and cloudflare.pay, an optional identity handle that tells a merchant which account an agent acts for. Handle reservation opened the same day, and the payment features are future […]
This post was sponsored by AgencyAnalytics. The opinions expressed in this article are the sponsor’s own. Organic sessions are down. The client wants to know why. It’s one of the most common questions of the year, with 42% of agencies saying they’re fielding it. That’s from the 2026 Marketing Agency Benchmarks Report by AgencyAnalytics, based […]
Resoneo says hundreds of outlets with no OpenAI content deal were served by OpenAI’s in-house search index exactly the way its licensed partners were. In its free-account data, that index handled most ChatGPT search results. The French SEO consultancy read 1,249 ChatGPT answers captured in July. Resoneo sells SEO consulting and gives away the Chrome […]
For the past two decades, we’ve let our success be defined by clicks, impressions, click-through rates, rankings, and everything else that Google would throw our way. Then came AI, and all of a sudden we started paying attention to new metrics like brand citations, prompt coverage, and conversions from AI referrals, among many others that […]
Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed the content, but it does […]
Marketers are more confident about AI than they have ever been, and less able to prove it’s working. That’s the real story buried in a new TransUnion study, and it lines up almost exactly with what I’ve been finding while digging into the methodological gaps in B2B AI citation research this month. The same blind […]
Every month, a non-profit called Common Crawl fetches over 2 billion webpages and gives the copy away to anyone who wants it. That free archive is where most AI training data starts. When Mozilla audited the LLMs released between 2019 and 2023, 64% had trained on Common Crawl data in some form, and GPT-3 was […]
A client sends you a link. A news story, a mugshot site, a people-search page with their home address on it, a Reddit thread calling the business a scam. The question is always the same: can you make this go away? The answer depends entirely on what kind of page it is, and the most […]