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In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer asked the big question about revenues and spending. Sam Altman said OpenAI’s losses are tied to continued increases in training costs while revenue is growing. […]
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews, […]
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google […]
Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and how that grouping can influence […]
I recently became frustrated while working with Claude, and it led me to an interesting exchange with the platform, which led me to examining my own expectations, actions, and behavior…and that was eye-opening. The short version is I want to keep thinking of AI as an assistant, like a lab partner. In reality, it needs […]
In 2025, Google’s AI tool Gemini topped global searches. People tracked cricket matches between India and England, looked up details on the new Pope, and searched for information about Iran and the TikTok ban. They followed LA fires and government shutdowns. But between the headlines, they also looked up Pedro Pascal and Mikey Madison. They […]
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to […]
Ahrefs tested how AI systems behave when they’re prompted with conflicting and fabricated information about a brand. The company created a website for a fictional business, seeded conflicting articles about it across the web, and then watched how different AI platforms responded to questions about the fictional brand. The results showed that false but […]