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We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution […]
When AI arrived in the marketing mainstream, it was accompanied by a persistent and scary narrative: The machines are coming for our jobs. On the surface, those fears might appear well-founded. According to the Content Marketing Institute, 43% of surveyed marketers said their organization had laid off marketing employees within the last year – a […]
Most in-house SEO teams and agencies have adopted AI for content briefs, drafts, on-page recommendations, and technical audits. The output is up, but two things are happening at once, and SEO teams have to solve both: Why More AI-Assisted Content Isn’t Moving Rankings Search behavior has shifted. Long-tail queries (10+ words) have grown sharply, query […]
Recently, Sam Sifton, who hosts The Morning newsletter for The New York Times, published a letter to his readers with an unusual subject line, “Who’s Writing This?” You will find more ideas in digital PR hasn’t changed. His prompt was a new book called “The Future of Truth,” written by Steven Rosenbaum with significant AI […]
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. Why are we missing the SERP window on breaking stories we should be winning?How are smaller outlets ranking faster than us on the same news?Why is our ad stack tanking Core Web Vitals on our highest-traffic pages? In […]
There is a shape that shows up again and again in the traffic charts of companies that decided to publish AI content at scale. Pages climb for six to twelve months. Organic traffic peaks a few months behind them. Then the line falls, and it usually keeps falling past the point where the program started. […]
Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries, it ranked above structured data, above authoritative long-form guides, and above original research. Across every maturity […]
WordPress announced that the real-time collaboration feature will not ship in the upcoming 7.0 release, citing that the current approach is not yet “robust enough” to be included. The response from the WordPress community was a collective sigh of relief. A post by Matt Mullenweg in the official WordPress Make Slack workspace explained the reasons […]
When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants to read. That’s not a knock on the people doing the work. It’s a structural problem created by an industry that optimized for volume at […]
Google has launched the Google AI Professional Certificate, a self-paced program covering data analysis, content creation, research, and vibe coding. See also: AI workflow automation. Every participant receives three months of free access to Google AI Pro. Eligible U.S. small businesses can access the entire program at no cost through a separate application (more on […]