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Google Ads is removing campaign-level language targeting settings from Search campaigns and Search inventory within Performance Max. The change, rolling out in late September, shifts more responsibility for language matching to Google’s automated signals. For advertisers, that raises questions about how multilingual campaigns will work, what happens to existing campaign structures, and where language targeting […]
An ad account can look completely healthy and still be lying to you. Campaigns run, keywords match intent, dashboards show green — and underneath it all, Smart Bidding is optimizing toward a value signal that has quietly drifted away from what the business actually collects. Advertisers usually blame the platform when they notice the gap. […]
Anthropic won’t say exactly how it watermarks Claude’s text output, but a close read of two of its own web pages, combined with a 2026 research paper, points to a specific candidate technique — and it isn’t the kind of watermarking most people picture. The company’s watermarking announcement lists six properties of the system: it’s […]
Your brand can hold the number one ranking and still go unnamed when a buyer asks AI for a recommendation. What we’re seeing is the answer cites two or three brands and skips the rest, which could unfortunately be yours. Freshpet had the same challenge, and on August 20, the team that did it walks […]
Google’s upcoming Smart Bidding change has sparked plenty of discussion across the PPC industry, but its impact may be more limited than some of the online reaction suggests. Beginning August 17, budget-limited campaigns using Target CPA or Target ROAS will optimize more closely toward their stated bidding target. Google also introduced a Bid Target Adjustment […]
This post was sponsored by AgencyAnalytics. The opinions expressed in this article are the sponsor’s own. Organic sessions are down. The client wants to know why. It’s one of the most common questions of the year, with 42% of agencies saying they’re fielding it. That’s from the 2026 Marketing Agency Benchmarks Report by AgencyAnalytics, based […]
For the past two decades, we’ve let our success be defined by clicks, impressions, click-through rates, rankings, and everything else that Google would throw our way. Then came AI, and all of a sudden we started paying attention to new metrics like brand citations, prompt coverage, and conversions from AI referrals, among many others that […]
Marketers are more confident about AI than they have ever been, and less able to prove it’s working. That’s the real story buried in a new TransUnion study, and it lines up almost exactly with what I’ve been finding while digging into the methodological gaps in B2B AI citation research this month. The same blind […]
Do you remember the good ol’ days of Google Ads when all you needed to get good results were a list of keywords and bids? People type into that little white search box exactly what they’re looking for, so to win their business, you just need to … show up? While buying high-intent queries is […]
Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic? Those are two different […]