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Another quarterly update from Microsoft means another quarter of “record engagement” from LinkedIn, as the platform seemingly continues to go from strength to strength under the Microsoft brand. As a quick recap, we used to get in-depth performance data from LinkedIn within its own quarterly updates, which outlined user numbers, ad revenue, etc. But after […]
If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds […]
Looking to learn more about Google Ads, and how they can help to boost your business? This will help. Google has announced the launch of its new “Ads Decoded” podcast, which will include interviews with the Google Ads team on how to make best use of Google’s various advertising and promotion tools. As explained by […]
TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]
The Super Bowl is getting close, which means that advertisers are scrambling to hype up their Super Bowl campaigns, and grab the maximum share of attention during the big event. Traditionally, the Super Bowl has been something of a proving ground for ad talent, with the major agencies competing to create the biggest, most attention-grabbing, […]
The Edits team is back with yet another update, as it continues to roll out more video creation features within Meta’s dedicated video editing app. And if you’re creating content in 2026, you definitely need to know about Edits. The video creation tool includes a heap of tools and features, so many that it’s hard […]
Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, whether that’s a new customer or someone who’s already viewed those products before. But what’s actually happening inside that ad? […]
Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO asks: “Where’s the 40% productivity […]
The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked “What’s the actual business impact?”… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact […]
Pinterest has added a new “Media Planner” element to its advertising tools, which will provide another way to maintain oversight and control of your Pin campaigns and promotions. As you can see in this example, Pinterest’s Media Planner will give you broader oversight of your Pin campaigns, including notes on targeting and performance estimates, making […]