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Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in […]
Pinterest has added a new “Media Planner” element to its advertising tools, which will provide another way to maintain oversight and control of your Pin campaigns and promotions. As you can see in this example, Pinterest’s Media Planner will give you broader oversight of your Pin campaigns, including notes on targeting and performance estimates, making […]
Meta’s banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from these options. Which makes sense, given the concerns already raised around AI bot interaction, but really, these would apply […]
Will you be making TikTok a key focus of your promotions this year? The app is a cultural phenomenon, and has huge influence over key trends, which could make it a valuable placement option if you’re looking to raise brand awareness, or drive direct sales. And with the app’s future in the U.S. now secured, […]
It’s a new day for TikTok in the U.S., under its new U.S. ownership, and already TikTok users are complaining about reliability issues, questionable post performance and, most concerningly, potential censorship. How much of that is true, and how much is imagined based on the broader context, is impossible to say, but the new U.S. […]
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Image Credit: Marie Haynes Key Takeaways: Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does […]
A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline […]
It’s D-Day for TikTok in the U.S. once again, with President Trump’s latest executive order that holds off enforcement of the “Protecting Americans from Foreign Adversary Controlled Applications Act,” which went into effect on January 19th 2025, expiring on January 23rd. At that time, according to the act, TikTok will have to cease operating in […]
It looks like X will soon have its own paid partnership tags in-stream, with the feature spotted in testing in the back-end code of the app. As you can see in this example, posted by app researcher Nima Owji, X is developing new content tags, which would make it easier for creators to run paid […]
This could be interesting. Threads is experimenting with a new option that would enable users to add stickers to their posts, giving you colorful, animated options that you can add to your updates. As you can see in this example, posted by app researcher Alessandro Paluzzi, the Threads team is currently exploring the possibility of […]