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Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer […]
As part of your New Year preparations, it’s worth taking a moment to consider how the online landscape is changing, and as a result, which aspects of digital marketing will have the biggest impact in 2026. Because digital connection is now the most prominent form of interactivity, and the key way that people get information, […]
Meta is seemingly still working to better align with the Trump Administration, and the expectations of the Trump White House around content and governance. Which, given Meta’s ongoing battles with EU regulators, makes sense, as Meta continues to seek U.S. government support in pushing back against the billions in fines being regularly handed down to […]
Honestly, I don’t get rich guy math sometimes. Today, Elon Musk’s xAI announced that it has completed its latest funding round, raising an additional $20 billion, and putting xAI’s valuation up to around $230 billion in total. As per xAI: “xAI completed its upsized Series E funding round, exceeding the $15 billion targeted round size, […]
Pinterest is launching a new TV-like series on Roku TV, which will feature a range of well-known creators partnering with Pinners to help bring their Pinterest boards to life. As you can see in the preview, the new “Bring My Pinterest to Life” series will look to turn people’s Pin ideas into real-life experiences and […]
Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal with this new approach is to overcome the limitations inherent in the current state-of-the-art recommender systems in order to get a finer, detailed understanding of what users want to read, listen to, or watch at […]
Reddit’s adding its own AI-powered ad campaign type, with its new Max Campaigns able to “predict the value of every ad impression,” helping to boost performance by estimating the best audience for your promotions. Essentially, Reddit’s getting its own version of Meta’s Performance Max, or TikTok’s Smart+ campaigns, with AI-powered targeting helping to drive results, […]
Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser momentum, supported by rising daily active users and rapid growth in conversion activity. While automation is now standard across most paid media platforms, Reddit is […]
Could OpenAI be looking to acquire Pinterest as part of its expanded data push? That’s one of the rumors that’s gaining traction, after it was highlighted in a predictions post that was published by The Information last week. According to The Information, OpenAI may be considering making a move on Pinterest in order to lock […]
As part of your New Year preparations, it’s worth taking a moment to reassess your key elements of focus, and which aspects of digital marketing will have the biggest impact on your results in 2026. But with so much changing so constantly, it can be hard to know what you should be focused on, and […]