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Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this attention hasn’t vanished but has […]
A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search. What The Data Shows When people click […]
Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads across Search, YouTube, and Discover. It also requires advertisers using third-party AI tools to disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI […]
The search industry is rapidly producing new standards, protocols, and frameworks. Terms like MCP, A2A, ARD, or LLMs.txt have been littering LinkedIn and industry publications. As overwhelming as another collection of acronyms may seem, most of these standards are attempting to solve different problems at different layers of the emerging agent ecosystem. Mapping These Protocols […]
Add WebMCP to your website, and you hand visiting AI agents a set of named tools to call. Those same tools can be used to turn the agents against the people who sent them. Chrome’s developer site now carries the security guidance for WebMCP, and much of it is written for the websites exposing the […]
Google Business Profile owners are seeing a message in their review dashboards that reads “You have no reviews yet,” even when their public listings still show hundreds of reviews. Complaint threads began to rise in the Google Business Profile Community forum on July 9, as people reported that the reply panel shows zero reviews, while the […]
Welcome to the week’s Pulse: updates change what you can measure in Search Console, how you describe products in markup, and what John Mueller thinks about building for AI agents. Here’s what matters for you and your work. Search Console Adds Reports For Social And Video Posts Google is rolling out a new Search Console […]
YouTube has become the top podcast platform in the UK, surpassing Spotify for the first time on record, according to Edison Research. Among weekly podcast listeners aged 15 and over, 29% now cite YouTube as their preferred service, compared to 28% for Spotify. The one-point gap is quite small, and Edison describes the outcome as […]
Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited. […]
Multi-channel marketing tends to sound more complicated than it needs to be. But we live in a world of “more”: more platforms, more campaigns, more assets, and more reporting to explain. The work expands, but the strategy behind each channel is not always clearly defined. Especially when you’re asked to do more at the speed […]