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AI projects are only as good as the data sources they can access, and as publishers become more aware of the opportunities that they have to license their work to specific AI providers, the race is heating up to secure access contracts, and ensure that your AI bot is more informed and accurate than the […]
TikTok has announced some new AI-powered features for TikTok Shop creators, which will provide more ways to showcase and highlight your products in-stream. And with more people using TikTok for discovery, and more people buying on TikTok, it could be worth considering how you can align with those behaviors in order to boost your sales […]
Looking to ensure your promotions align with the most resonant and engaging trends of the moment, and stand out in-stream? This could help. Pinterest has shared its predictions on the colors that it thinks will dominate in 2026, and will drive new trends, and expanded engagement, based on user interest. Pinterest’s 2026 “Pinterest Palette” report […]
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to […]
LinkedIn is wholly dedicated to the concept of AI tools being the future of job discovery, which, it kind of has to be, considering that parent company Microsoft has invested billions into OpenAI, and is keen to squeeze as much value from that outlay as it can. But LinkedIn CEO Ryan Roslansky is taking his […]
Ask five marketing leaders how they split budget between SEO and PPC and you will get five different answers, most of them inherited from last year’s spreadsheet rather than derived from an actual model. That is the wrong way to make the decision. The right way starts with understanding what each channel is structurally capable […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Related reading: SEO pulse: spam update, generative UI, reddit drop. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and […]
Bias is not what you think it is. When most people hear the phrase “AI bias,” their mind jumps to ethics, politics, or fairness. They think about whether systems lean left or right, whether certain groups are represented properly, or whether models reflect human prejudice. That conversation matters. But it is not the conversation reshaping […]
LinkedIn is expanding access to its AI-powered job search tools to more languages, with Spanish, German, French and Portuguese-speaking users now able to utilize the platform’s advanced AI job assistant features. Originally launched in May last year, LinkedIn’s AI-powered job search process enables users to describe their dream job in basic terms, which LinkedIn’s system […]