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Google’s John Mueller was asked a direct question on Bluesky: are there entire industries where Generative Engine Optimization simply doesn’t matter yet? His answer cuts through a lot of the noise that has built up around GEO as a discipline — and it’s worth unpacking what it actually means for how sites should be prioritizing […]
Google’s John Mueller says the company hasn’t said which source takes priority when there’s conflicting information about whether a product is in stock. If your on-page content, markup, and product feed disagree about whether an item is in stock, Mueller says you should fix it rather than analyze how Google will resolve it. The comment […]
Welcome to the week’s Pulse: image generation lands in AI Overviews, Mueller weighs in on a plan to hide a homepage link, and Google puts an outside limit on how long a content-based canonical fix takes. Here’s what matters for you and your work. Google Adds Image Generation Inside AI Overviews Google is adding AI […]
Someone posted on social media about their experience writing deep and insightful articles last year and was pleasantly surprised to see that AI was leaning on their articles and even referencing them. Their secret was to choose highly specific topics, which is a good idea. See also: AEO playbook: how to get cited in AI […]
Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility instead of focusing on the more productive activity of making sites accessible for humans. For more on this, see our you’re using AI at the execution layer. the value is in the guide. Tactical SEO […]
Google’s John Mueller responded to a question about whether Google’s search quality principles will change as AI agents increasingly browse websites on behalf of users. The answer may matter more to site owners than it first appears. You will find more ideas in Google answers questions about search console’s branded. Question About Agentic Browsers And […]
John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google’s new Search Console generative AI report counts impressions in response to a question about what’s recorded when a site appears in AI Overviews and AI Mode. This question is relevant for anyone reviewing the new report and questioning why their impression […]
Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO […]
Google’s John Mueller says markdown pages serve a specific purpose for developer documentation sites but won’t help most websites, even as search becomes more agentic. See also: google’s mueller explains how AI search impressions get. Mueller laid out his reasoning in a Bluesky thread. He was responding to a question from Lily Ray about why […]
Google’s Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is Search visibility or agentic browser readiness. Google Search recently published a new optimization guide that lists llms.txt among the tactics you don’t need for generative AI features. The guide groups it with content chunking, AI-specific rewriting, and […]