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So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your analytics show strong engagement, and your team is proud of the work. Then someone asks ChatGPT a question your library answers perfectly, and the response […]
Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%, […]
The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. Related reading: why every Google ads account needs scripts. That’s why we built SEJ Live. It’s a free, […]
A content calendar only works if it is built around dates your audience actually cares about. Instead of reacting to whatever trends on a given week, you can map the year in advance around holidays, awareness months and major cultural moments, then slot campaigns in with time to actually produce them well. Below is a […]