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Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%, […]
The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. That’s why we built SEJ Live. It’s a free, half-day virtual event on March 11 from 12 to […]
Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness […]