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In my last post, I referenced how there is now a growing split between the “human” web and the “agentic” web, where AI agents are becoming an additional audience/profile alongside the “traditional” human visitors we have been optimizing for for years. This shift is now becoming more aggressive, especially when it comes to the transactional web […]
Google announced tools that let shoppers complete purchases directly within AI Mode and chat with branded AI agents in Search results. Users can purchase from eligible product listings on Google. Retailers are still the seller of record, while the checkout happens on Google surfaces instead of the retailer’s website. Universal Commerce Protocol Powers AI Mode […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
Most SEO programs fail quietly. Nobody misses a deadline or breaks a page overnight — a meta description gets wiped out during a plugin update, a backlink profile picks up spam nobody notices for months, or a report keeps repeating the same three metrics while the real story is happening somewhere nobody is looking. An […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my understanding of where we are […]
Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals. Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down […]
Smart Bidding gets the headlines, but it is not what keeps a Google Ads account out of trouble. The real threats are duller: a feed that silently breaks, a budget that overspends by 80% on a random Tuesday, a tracking tag that stops firing over a weekend. None of that shows up in a Smart […]
10 Astuces Infaillibles pour Booster Votre Référencement Google en 2025 Introduction Qu’est-ce que le référencement ? Comment améliorer son référencement naturel ? Comment référencer son entreprise sur Google ? Optimisation mobile : pourquoi et comment ? Importance des mots-clés dans votre stratégie SEO L’impact des backlinks sur votre référencement Optimisation on-page : meilleures pratiques […]
Le e-commerce au Maroc : état des lieux approfondi & perspectives 2025 Sommaire 1. Vue d’ensemble du marché 2. Moteurs de croissance 3. Infrastructure numérique 4. Modes de paiement 5. Logistique & livraison 6. Défis majeurs 7. Opportunités 8. Cadre réglementaire 9. Acteurs clés 10. Tendances 2025 11. Recommandations 12. Conclusion 1. Vue d’ensemble du […]