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Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s putting to a handful of writers for a special edition of her newsletter, The Work Shift. The premise was backed by data that shows entrepreneurship on LinkedIn is up nearly 70% year over year, more than six in 10 of those […]
Recently, Sam Sifton, who hosts The Morning newsletter for The New York Times, published a letter to his readers with an unusual subject line, “Who’s Writing This?” You will find more ideas in digital PR hasn’t changed. His prompt was a new book called “The Future of Truth,” written by Steven Rosenbaum with significant AI […]
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an […]
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly […]
Maximiser votre visibilité : la stratégie de contenu au Maroc expliquée pas à pas Dans l’univers digital actuel, mettre en place une stratégie de contenu au Maroc bien pensée est l’un des leviers les plus puissants pour attirer des clients, renforcer la notoriété de votre marque et améliorer votre référencement naturel. Que vous soyez une […]
Pourquoi le contenu est roi : stratégies de content marketing pour entreprises marocaines Dans l’univers digital actuel, une stratégie de contenu au maroc bien pensée est l’un des leviers les plus puissants pour attirer des clients, renforcer sa notoriété et améliorer son référencement naturel. Que vous soyez une entreprise à Casablanca, Marrakech ou Agadir, le […]
Les meilleures pratiques pour gérer votre image de marque en ligne au Maroc Dans un écosystème digital en constante évolution, l’image de marque digitale est devenue un levier incontournable de différenciation pour les entreprises marocaines. Que vous soyez une startup à Casablanca, une PME à Rabat ou une marque établie à Tanger, votre notoriété en […]