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MonsterInsights website has been under attack, is said to have been hacked, and is sending phishing emails to its customers. The free version of MonsterInsights is installed in over two million websites and is claimed to be installed on a total of three million sites. Screenshot Of MonsterInsights Website MonsterInsights MonsterInsights is a WordPress plugin […]
Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. For transparency, SE […]
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
Last week, I read Giulia Panozzo’s article about rethinking audience targeting in a signal-loss era. I also read Harry Clarkson-Bennett’s article about creating non-commodity content. And then I read Matt G. Southern’s article about Google’s new AI search guide officially calls AEO and GEO “still SEO.” Reading them together, I kept hearing the same message: […]
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots […]
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI chatbot traffic landed in the […]
If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users are getting what they need from a citation or a recommendation before they ever hit your site. The click never happens. But the influence did. That’s the measurement problem most marketing […]
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about which reporting periods will remain available and what advertisers may need to preserve on their own. Google Ads Reporting Data Availability Google Ads reporting data will […]
Google previewed several updates to its advertising measurement tools, including a new open-source incrementality testing solution and an enterprise platform for marketing mix modeling. The announcements come ahead of Google Marketing Live on May 20, where the company says it will share more about how Google Analytics is evolving. What’s New The updates cover data […]
A good webinar program does three things at once: It teaches the audience what they want to learn. It produces an asset that keeps generating leads. And it captures behavioral data you can act on to generate revenue. A weak program does only the first one. The teaching is good, and the chat fills up, […]