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Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the […]
Meta has announced some updates for its Creator Marketplace, which enables brands to find relevant creators to work with on paid partnership campaigns. And there are some handy additions here, including updated creator recommendations, based on creators who follow your brand or have previously engaged with your posts, ad performance indicator badges which are reflective […]
Meta’s looking to make a big splash to promote its latest model AI glasses, with a Super Bowl ad spot that will feature a range of well-known celebrities adorned with its wearable device. As you can see in this teaser, Meta’s Super Bowl promotion will feature its latest model Oakley Meta AI glasses, which are […]
TikTok has announced some new ad options for streaming service providers, which will provide more ways for VOD companies to connect with TikTok’s highly engaged, younger-skewing audience. And TikTok users are very into the latest movies and TV shows: More than 6.5 million posts about film and TV are shared every day in the app […]