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For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated within a shared reality, and […]
So, now that TikTok USDS JV (the actual name of TikTok’s American version) is back on track, and free from the technical glitches that have spooked users over the past week, will it continue to be the top short-form video platform for cultural trends, or will alternatives, like UpScrolled, continue their rise, making them a […]
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their […]
After posting its latest performance update yesterday, in which CEO Mark Zuckerberg shared his enthusiasm for the company’s coming AI-powered functions, Meta has now also outlined how its advancing AI systems are already driving performance improvements, and creating more personalized, more fun experiences in its apps. Though I’m not sure that I would describe many […]
Meta has published its latest quarterly performance update, which shows an increase in total users across its Family of Apps (Facebook, Instagram, WhatsApp, Messenger and Threads), and a jump in revenue in Q4 2026. Which makes sense, given the holiday campaign rush, but it underlines Meta’s dominant market position, which will ensure that it can […]
This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide […]
Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually be “the only social media that matters”? Musk’s comments related to his bot-battling efforts, and the idea that […]
TikTok’s American audience is revolting, as the app switches over to its new, Americanized version. With TikTok US separating from the global version of the app, and converting to Oracle servers and control, many have raised concerns that the new entity will change to better align with Republican talking points, given that the board of […]
YouTube CEO Neal Mohan announced the company’s priorities in his annual letter, previewing new AI creation tools, expanded shopping features, and format changes to Shorts. AI Creation Tools YouTube is adding three AI creation features this year. Creators will be able to make Shorts using their own likeness, produce games from text prompts through the […]
Yeah, I’m not sure that this will be the win that IG hopes. As some users have noticed in the app, Instagram is currently testing out an update to the profile display, which would change your “Following” count to “Friends” instead, the people who mutually follow you in the app. As you can see in […]