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Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies in SEO and AI are […]
Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related penalty. His answer suggests the situation may not work in the way many assume. An SEO asked on Bluesky whether a site that has what they described as a “link penalty” could affect the value […]
There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance. Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held performance back before. This view […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on […]
Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing. Back in 2023, Search […]
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now has over 900 million weekly active users. Google AI Overviews appear in one out of every four search results. Each of these contains the potential […]
Every website now has two audiences. One is human: people who click, scroll, and read. The other is software: AI agents that browse, compare, and increasingly buy on someone else’s behalf. Most sites are still built for the first audience only, and that gap is about to get expensive. This is the first piece in […]
Cold outreach emails asking “how much for a guest post” rarely work anymore, and they arguably never should have. What actually earns backlinks now is the same thing that earns media coverage: a story a journalist wants to tell. That shift has a name — digital PR — and it is quietly becoming the most […]
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is […]
This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one thing when they don’t show […]