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Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens. The environment has changed, mostly because economic pressure has shifted expectations. At the […]
Despite questions about the effectiveness of Australia’s under 16 social media ban, and the logic behind implementing this into law, more regions are set to follow suit, with Spain being the latest nation to push for new rules that would ban young teens from social media apps. As reported by Politico, Spanish Prime Minister Pedro […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin Indig) 1. GSC Used To […]
For those playing the “is TikTok US censoring content?” game at home, you’ll now be able to get a better idea of such, with TikTok USDS JV (a catchy acronym if ever I’ve seen one) sharing an update on its ongoing systematic challenges, which it says have now been resolved. As a quick recap, a […]
WhatsApp has announced a new, more restrictive data protection option, which aims to protect users from threats hidden within shared files, a potential vector for cyber attack that still exists, even within its encrypted system. Using Meta’s latest advances in data security, WhatsApp is rolling out a “Strict Account Settings” option that will limit how […]
This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide […]
Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models that do not need to send data back to Google, which means that a user’s privacy is protected. The researchers discovered they were able to […]
It’s a new day for TikTok in the U.S., under its new U.S. ownership, and already TikTok users are complaining about reliability issues, questionable post performance and, most concerningly, potential censorship. How much of that is true, and how much is imagined based on the broader context, is impossible to say, but the new U.S. […]
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for search visibility. Here’s what matters for you and your work. Google Connects Gmail And Photos To AI Mode Google is rolling out Personal Intelligence, a […]
A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business reported Thursday. CNN reported the joint venture has been formally established and announced its leadership team. The closing comes ahead of a January 23 deadline […]