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Every month, a non-profit called Common Crawl fetches over 2 billion webpages and gives the copy away to anyone who wants it. That free archive is where most AI training data starts. When Mozilla audited the LLMs released between 2019 and 2023, 64% had trained on Common Crawl data in some form, and GPT-3 was […]
Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually […]
Intent-to-landing-page mismatch is a conversion killer, and now that mistake is being mass-produced by AI referrals. Three independent datasets agree on the shape of the problem: AI systems cite your deep pages as evidence. But the people reading those answers usually land on your homepage. That leaves the homepage to convert someone who was already […]
For much of the past 18 months, paid search growth has coincided with growing pressure on organic traffic. AI Overviews and other zero-click search experiences have made organic clicks harder to capture. At the same time, advertisers have continued to increase paid media investment, reinforcing the idea that paid could absorb at least some of […]
Google updated its crawl budget documentation with new information about how Google’s different crawlers all share a website’s crawl capacity and added a recommendation to use a 304 server response to reduce the amount of server resources used by crawlers. Both of these additions are to Google’s Optimize Your Crawl Budget Documentation that is for […]
Cloudflare and the three major browser makers want to prove there is a human behind your traffic. They announced how on June 22, 2026, as more and more of that traffic comes from agents with no human behind it at all. PACT answers the case where a person is in the loop. The case the […]
Welcome to this week’s Pulse: updates on your search data sources, AI-flagged pages in rankings, and potential impacts of opting out of Google’s AI features. Here’s what you need to know for your work. Google Opens Search Console Social Reporting To Everyone Google made Search Console platform properties available to everyone worldwide, three weeks after […]
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a […]
Google’s John Mueller answered a question on Reddit about a link to an internal web page that was automatically created by Squarespace, a closed-source platform. The link to the web page was also blocked from crawling by robots.txt, apparently serving no purpose for the Redditor’s client. The person asking the question was frustrated because the […]
AI-heavy pages turn up at every spot in Google’s top 10. But pages the detector reads as mostly AI-written sit lower in those results than pages with little AI text, and fewer of them were found in the index at all, according to new data. The scores come from Ahrefs’ own AI detector, which the […]