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Pew Research Center ran nearly half a million webpages through an AI detector and found signs of AI authorship or editing on about 10% of them. Among pages published after ChatGPT’s launch specifically, that share jumps to 35%. Pew’s Data Labs team published the analysis on August 20, less than a year after two other […]
The standard complaint about AI citation tools is that they can’t do what rank trackers do. A keyword ranking tells you a stable position you can act on; a citation tool tells you who an AI model named this time, and that answer can shift the next time you ask. Read that way, citation tracking […]
A reader recently asked: how do you spot keyword cannibalization at scale, and how do you consolidate overlapping pages without losing the rankings you already have? It’s a common problem and, fortunately, a fixable one. Cannibalization has also gotten more common lately for a specific reason: sites leaning on large language models to produce content […]
A lot of AI search advice circulating right now sounds confident and tests out flimsy. A recent Ahrefs research effort spanning more than 50 studies and roughly 15 million data points set out to check the claims the industry keeps repeating — about schema markup, llms.txt files, backlinks, “best of” listicles, and whether AI search […]
Every month, a non-profit called Common Crawl fetches over 2 billion webpages and gives the copy away to anyone who wants it. That free archive is where most AI training data starts. When Mozilla audited the LLMs released between 2019 and 2023, 64% had trained on Common Crawl data in some form, and GPT-3 was […]
Early in my career, I worked at Google helping scale the Ads platform. Billions of dollars in advertiser spend moved through systems my teams worked on, and I got a long look at what separated accounts that compounded from accounts that stalled. It was rarely cleverness. The advertisers who won understood how the machine actually […]
Intent-to-landing-page mismatch is a conversion killer, and now that mistake is being mass-produced by AI referrals. Three independent datasets agree on the shape of the problem: AI systems cite your deep pages as evidence. But the people reading those answers usually land on your homepage. That leaves the homepage to convert someone who was already […]
For much of the past 18 months, paid search growth has coincided with growing pressure on organic traffic. AI Overviews and other zero-click search experiences have made organic clicks harder to capture. At the same time, advertisers have continued to increase paid media investment, reinforcing the idea that paid could absorb at least some of […]
Google updated its crawl budget documentation with new information about how Google’s different crawlers all share a website’s crawl capacity and added a recommendation to use a 304 server response to reduce the amount of server resources used by crawlers. Both of these additions are to Google’s Optimize Your Crawl Budget Documentation that is for […]
Cloudflare and the three major browser makers want to prove there is a human behind your traffic. They announced how on June 22, 2026, as more and more of that traffic comes from agents with no human behind it at all. PACT answers the case where a person is in the loop. The case the […]