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It’s taken it a while to catch up, but X is now latching onto the “Starter Packs” trend that was first popularized by Bluesky back in 2024. Starter Packs make it easier for new users to find relevant people to follow in a specific niche, which is helpful for new users when they first open […]
After initially suggesting that it would wait until Threads reached a billion users before integrating ads, Meta is now opening up Threads ads to all regions, providing another steady income stream for Zuckerberg’s ever-expanding behemoth. Which Meta actually announced last April, when it announced that Threads ads would be expanded to “all eligible advertisers globally.” […]
One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is that Meta’s Twitter clone Threads is likely to overtake the app formerly known as Twitter, X, in terms of active users. Which would mark a major shift in the social media landscape, a […]
X’s tagline for 2026 may well be “one battle after another,” with the platform launching yet another legal case, this time against the National Music Publishers Association (NMPA), along with a group of publishers, over music licensing, and the negotiation of music rights payments based on X usage. Which, if successful, could save the company […]
Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. X has announced some new updates designed to streamline engagement in the app, while it’s also facing something of a revolt from one popular X community over its latest algorithm changes. First off, X has announced an […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I wonder if this time X’s pledge to open-source its algorithm will stick. Over the weekend, X owner Elon Musk announced that X will soon publish all of the algorithmic code for X’s news feed and ads, […]
It’s interesting to see how quickly Meta has switched up its stance on DMs on Threads. After initially resisting calls to add a messaging option to the app, and pushing users to utilize DMs on IG instead, Threads rolled out its own messaging option in July last year. It then expanded that to group chats […]
X is looking to get more creators posting to the app once again, by upping the payouts from its creator revenue share program, and enabling more people to use its long form Articles option to upload content direct to the app. Which, given that xAI needs as much real-time data as possible to fuel its […]
A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump. Nate Curtiss, Head of Content at 1of10 Media, pushed back, calling that kind of advice too absolute and pointing to a dataset that suggests the answer is […]