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Views on long-form YouTube videos rose sharply over the past year while the ads running against them fell by half, according to a new report from social media tool Metricool. The report provides an overview of 799,718 videos from 71,177 accounts around the world, comparing data from February 2025 with February 2026. Most of the […]
OpenAI shut down the Sora app in a two-sentence social media post in late March, but the reason it collapsed had nothing to do with video quality. The company wrote that it was “saying goodbye to the Sora app,” according to the Associated Press, after months of pressure over deepfakes of Michael Jackson, Martin Luther […]
I uploaded my first YouTube video in August 2006. It was 42 seconds long, promoted an 11-part Christian Science Monitor series about a kidnapped journalist named Jill Carroll, and picked up a grand total of 1,908 views. My client at the time wasn’t impressed by that number, and honestly, neither was I. Then, the story […]
YouTube outlines three content categories that could disqualify a channel from the YouTube Partner Program (YPP). These categories are detailed on YouTube’s channel monetization policy page and were explained by Matt Halprin, Vice President of Trust and Safety at YouTube, in a Creator Insider video. The Three Categories 1. Generic/Repetitive When content looks templated or barely changes from […]
Alphabet’s second quarter earnings results show that Google is earning massive amounts of money but is also spending so much that it reported a negative free cash flow due to infrastructure spending. Massive Earnings Q2 2026 revenue is $119.8 billion, which is up 24% year over year. Where The Money Comes From The earnings release […]
Whether organic or paid, YouTube remains one of the most underrated platforms on the internet. And when one of the smartest paid search experts around calls it “the most mispriced ad inventory on the internet,” you ignore it at your own risk. What I really love about YouTube is how it gives you the ability […]
Google.com has become the second most-cited domain in Google’s AI Mode, according to a new report from Profound, an AI-visibility platform that sells tools for tracking brand presence in AI search. The report shows citation share for google.com rose 8.4x between April 15 and June 30, with almost all of that increase going to two […]
Google has updated its list of Google user-triggered fetchers to reflect the Google Notebook name change. Users who have hardcoded the old user agent for robots.txt or for other reasons have a grace period of a few weeks before the old user agent stops working in August 2026. Reasons To Block Gemini Notebook Gemini Notebook’s […]
Google is bringing connected apps to AI Mode in Search, letting you send a search straight into services like Instacart, Canva, and YouTube Music. The connections are starting to roll out in the U.S. this week. Google announced the change in a blog post by Chips Mistry, a senior product manager on Search, and Biharck […]
As you may already know, Google recently updated Search Console to let brands track how their social media and video posts perform in search results. Most marketers view this update as a helpful gift. They believe Google wants to reward brands that build strong footprints across TikTok, YouTube, and X. And not wanting to be […]