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When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often than not operated in silos, rarely engaging with each other and never working in tandem. SEO focused on optimizing for the latest Google algorithm update […]
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews, […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you started planning your 2026 content schedule yet? This could help. X has published its latest marketing calendar, an interactive display of key dates and events throughout 2026, which provides guidance as to what’s happening each […]
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google […]
Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and how that grouping can influence […]
Google sued SerpApi in the U.S. District Court for the Northern District of California, alleging the company developed methods to bypass protections Google deployed to prevent automated scraping of Search results and the licensed content they contain. Why This Case Is Different Unlike previous cases that focused on terms-of-service violations or broader scraping methods, Google’s […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has added a fun new AI activation for the holidays, with its new “Animate It” Lens now available for paying Snap users. As you can see in this example, Snapchat’s new video AI Lens will enable […]
A vulnerability in the popular WordPress Contact Form 7 plugin addon installed in over 300,000 websites enables attackers to upload malicious files and makes it possible for them to copy files from the server. Redirection For Contact Form 7 The Redirection for Contact Form 7 WordPress plugin by Themeisle is an add-on to the popular […]
As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing […]
I recently became frustrated while working with Claude, and it led me to an interesting exchange with the platform, which led me to examining my own expectations, actions, and behavior…and that was eye-opening. The short version is I want to keep thinking of AI as an assistant, like a lab partner. In reality, it needs […]