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Looking to get a better handle on your social media performance, and what you can expect to see from your social marketing and promotion efforts? This will help. The team from Socialinsider recently published their latest social media marketing benchmarks report, which looks at average performance stats based on 70 million total posts across TikTok, […]
Not all ad impressions are equal, and in TikTok’s latest research report, created in conjunction with Ebiquity, it aims to highlight how different measurement approaches can have a significant impact on your ad assessment, and help to guide you towards the best value-for-money ad approaches for your business. The report analyses data from a range […]
Yeah, I don’t know about the timing of this one, considering the various ongoing investigations into Grok’s capacity to generate nude and/or sexualized images of people. But today, X has officially announced the launch of Grok Imagine 1.0, which it claims is its “biggest leap yet” in AI video generation. As explained by X: “Grok […]
With the eyes of the world’s regulators on Australia, and its implementation of its under-16 social media ban, it’s worth checking in on the latest updates in the region, and how it’s going in keeping youngsters out of the app. As I’ve reported several times, I’m in Australia, and I have teenage kids, and I […]
For those playing the “is TikTok US censoring content?” game at home, you’ll now be able to get a better idea of such, with TikTok USDS JV (a catchy acronym if ever I’ve seen one) sharing an update on its ongoing systematic challenges, which it says have now been resolved. As a quick recap, a […]
Well, this would certainly help to secure X’s immediate future, despite its ongoing revenue challenges. According to reports, Elon Musk is in the exploratory stage of a potential merger between SpaceX, his reusable rocket company, and xAI, Musk’s burgeoning AI side-project, which is also the parent company of X the app. The deal would bring […]
LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and […]
Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the […]
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly […]
A new proposal was published for creating an HTML attribute that can be helpful for notifying crawlers what part of a web page is generated by AI. The proposal is quickly becoming relevant because of new rules coming into effect in Europe this summer, but some are questioning whether this is the right solution to […]