30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.”“We’re not generating enough qualified leads.”“Without […]
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Which performance metrics actually affect my Google visibility? How do I find out which pages to fix first? How well is my site actually performing? In this article, you’ll learn how to create an industry ranking dashboard to compare your […]
Treat Asia-Pacific as a single Google market and you will misread the region before you have even launched a campaign. Google leads in most APAC countries, but “leads” is not the same as “owns.” In Japan, Bing still carries 31.63% of search share against Google’s 59.58%. In South Korea, Google (46.81%) and Naver (43.96%) are […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! I normally write about strategy and search behavior, not labor markets. But the SEO job market is the clearest leading indicator I’ve seen of how companies are actually valuing AI skills, so I followed the data off the usual map. 946 SEO job […]
Google updated their spam reporting documentation to make it clearer that spam reports are not wholly confidential and that it’s possible for personal identifiable information to be shared with the sites receiving a manual action. Change In Response To Feedback Google’s changelog noted that they were updating the spam reporting form based on feedback they’d […]
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
Microsoft’s latest wave of advertising updates will get covered feature by feature — new targeting tools, diagnostics, commerce integrations, Copilot enhancements. That coverage will miss the more important story. Microsoft isn’t just shipping better ad tools. Its emerging Microsoft AI ad strategy is making a case for a different internet, one where brands need to […]
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into […]
In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a landing page on conversion rate, bounce rate, and design quality. If the landing page falls below a threshold, generate an AI replacement personalized to the searcher. The advertiser never sees it. Never approves it. Might […]
Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved. The drop looks alarming on a dashboard, though it isn’t quite what it seems. Seer’s analysis of 5.47 million queries across 53 brands clearly shows what’s happening What Happened […]