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Almost everything written about getting brands cited by AI systems was written in English, tested in English, and validated against benchmarks built for English first. That includes the frameworks we recommend. Worth saying plainly, because the moment you carry them across a border they stop describing reality. One 2024 analysis of AI evaluation datasets found […]
AI agents are already here. Not as a concept, not as a demo, but shipping inside browsers used by billions of people. Every major tech company has launched either a browser with AI built in or an extension that acts on your behalf. Anthropic’s Claude for Chrome can navigate websites, fill forms, and perform multi-step […]
Search advertising is one of the largest digital ad categories, but its growth is slowing as social media and video post faster gains, according to IAB’s annual report, conducted by PwC. What The Data Shows In 2025, digital advertising revenue reached $294 billion, reflecting a 13% increase from the previous year. The report uses self-reported revenue […]
It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these […]
The United States Patent Office recently published Google’s continuation on a patent for a search system that detects when there is no satisfactory answer for a query and waits to automatically deliver the answer when it becomes available. Search And AI Assistant The patent, published in February 2026, is a continuation of an older patent, […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Meta announced updates to its Meta Pixel and Conversions API that are designed to simplify the data gathering process. The changes are intended to feed more information from websites back into Meta’s ad system, powering improved targeting […]
Last year, after spending a few days at a work summit in Austria, I asked Perplexity for the latest news related to SEO and AI search. It responded with details about a supposed “September 2025 ‘Perspective’ Core Algorithm Update” that Google had just rolled out, emphasizing “deeper expertise” and “completion of the user journey.” It […]
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the […]
Most enterprise SEO Centers of Excellence (CoE) fail for a surprisingly simple reason. They were built to advise, not to govern. On paper, the idea of an SEO CoE is appealing. Centralized expertise. Shared standards. Training and enablement. Documentation that can be reused across markets. In theory, it should bring order to complexity. In practice, […]
Pull the same campaign from Google Analytics 4, Search Console, Google Ads, and your CRM and you will get four different stories. Not close-but-rounded-differently stories — genuinely conflicting numbers, from systems all supposedly measuring the same thing. If your first instinct is to find the “broken” one, you are chasing a problem that does not […]