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Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel campaigns capture existing demand and are built to drive action. Knowing where the sweet spot is with budget allocation is a skill, and requires a sound knowledge of incrementality […]
James LePage, Director Engineering AI at Automattic, and the co-lead of the WordPress AI Team, shared his insights into things publishers should be thinking about in terms of SEO. He’s the founder and co-lead of the WordPress Core AI Team, which is tasked with coordinating AI-related projects within WordPress, including how AI agents will interact […]
Google’s John Mueller warns that free subdomain hosting services create unnecessary SEO challenges, even for sites doing everything else right. The advice came in response to a Reddit post from a publisher whose site shows up in Google but doesn’t appear in normal search results, despite using Digitalplat Domains, a free subdomain service on the […]
WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent. WordPress isn’t the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This guide provides an overview of leading WordPress alternatives across key website categories. […]
Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with […]
This should be interesting. As part of its renewed effort to get more creators posting long-form content to the app, X has announced that it will pay out a million dollars to the author of the most popular X article posted during the current payout period, which ends on January 30th. As per X: “We’re […]
Google’s John Mueller recently answered a question about phantom noindex errors reported in Google Search Console. Mueller asserted that these reports may be real. Noindex In Google Search Console A noindex robots directive is one of the few commands that Google must obey, one of the few ways that a site owner can exercise control […]
Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT experience. The test coincides with the U.S. launch of ChatGPT Go, a low-cost subscription tier priced at $8 per month that […]
Welcome to this week’s Pulse. Google is laying more groundwork for agent-led shopping, Google Trends is getting a Gemini helper inside Explore, and Google appears to have responded to a report we covered last week on AI Overviews health queries. Here’s what matters for you and your work. Universal Commerce Protocol (UCP) Brings Agent Checkout […]
Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026. The updates affect how advertisers manage fixed promotional spend, […]