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If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds […]
The Web Almanac is an annual report that translates the HTTP Archive dataset into practical insight, combining large-scale measurement with expert interpretation from industry experts. To get insights into what the 2025 report can tell us about what is actually happening in SEO, I spoke with one of the authors of the SEO chapter update, […]
Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side panel, agentic AI Auto Browse, and Nano Banana image editing of whatever image is in the browser window. AI Side Panel For Multitasking Chrome adds […]
This post was sponsored by WP Media. The opinions expressed in this article are the sponsor’s own. You’ve built a WordPress site you’re proud of. The design is sharp, the content is solid, and you’re ready to compete. But there’s a hidden cost you might not have considered: a slow site doesn’t just hurt your […]
Get ready for a new era of digital connection and engagement, where social platforms reflect your personal needs and desires, without you having to do anything more than use them, with AI tools getting increasingly good at understanding a broader range of contextual clues and insights. That’s what Meta CEO Mark Zuckerberg has outlined in […]
Meta has published its latest quarterly performance update, which shows an increase in total users across its Family of Apps (Facebook, Instagram, WhatsApp, Messenger and Threads), and a jump in revenue in Q4 2026. Which makes sense, given the holiday campaign rush, but it underlines Meta’s dominant market position, which will ensure that it can […]
LinkedIn’s looking to help its members showcase their generative AI proficiency, with a new qualification that you can display on your profile, which is backed by AI training providers to support reflect your skills. As you can see in this example, LinkedIn is rolling out a new “Vibe Coding” qualification, which will be an optional […]
Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the anticipated launch of its first AR-enabled Specs later this year. As explained by Snap: “Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc. Establishing Specs Inc. as a […]
As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) end without a click through to a website, which means that website traffic is no longer the best […]
Two and half years after Meta banned Canadian news content in its apps, in opposition to a proposed bill that would have forced it to pay for local news content shared on Facebook and IG, the Canadian government is now looking to make a deal that would allow local publishers back into the Meta ecosystem. […]