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Google’s John Mueller answered a question related to something a Redditor was using that’s called an llms-author.txt. The person who posted the question is having a hard time being found for their name because it is the same as two other more popular entities, making it more difficult for people to find them and discover […]
Google published a format for turning a body of knowledge into a folder of linked markdown files. It was built for internal company data, and by accident, it solves a problem public websites have too. Right now, the most an AI agent gets from your website is a flat read of your pages, one at […]
Google added AI search visibility reporting to Search Console, and the place it chose to put it is the whole argument. It is not a new product, and it is not a separate “Generative Console.” The same tool you already open to see how you rank in search now also shows how often you turn […]
Chrome’s new Lighthouse Agentic Browsing audit treats your .txt file as a markdown document. If your llms.txt does not use markdown link syntax, you fail the audit, even when every link in the file is accurate and works. I ran the audit on nohacks.co. Two of six audits passed. Three came back not applicable. One […]
Welcome to the week’s Pulse: Google’s explanation for lost clicks was tested; a case study showed why Core Web Vitals fixes target the wrong element; a report measured how agents handle pricing pages; John Mueller weighed in on agent access; and a longtime Bing leader announced his retirement. Here’s what matters for you and your […]
As AI summaries compress traditional organic space, referral traffic to publishers is being squeezed, creating a world where search is more used than ever, but the search interface is also retaining users for longer, where it has historically acted like a switchboard. The outlook from publishers is pessimistic, with traffic expected to halve in the […]
Cloudflare is updating its method of identifying and blocking AI crawlers, which may result in Googlebot being blocked on sites that prevent AI training. The company announced the update as part of its second Content Independence Day. The new controls let websites manage automated traffic based on three behaviors rather than a single “block AI […]
The company that owns a major web index just documented, in its own product, that ranking a page and citing a passage are different jobs. Web IQ arriving at Build on June 2, and AI citation data showing up inside Bing Webmaster Tools earlier this year, were not surprises. As I know well, having built […]
In May, I wrote that the new search user was the trend and that Google’s product announcements were the distraction. Google has now handed us a year’s worth of data that confirms the behavioral shift and puts specific numbers on it. In the report “How People Are Using AI Mode in the U.S.” (published May […]
Today’s question looks beyond the typical traffic-driving goals of AI visibility to the value those large language models provide a website owner, and asks: “AI crawlers are visiting my website increasingly often, but I can’t tell whether they provide any value. Should I allow them, block them, or treat different AI crawlers differently? How can […]