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Search engines are not losing the trust war to AI chatbots. They are winning it by more than 40 points, and nowhere is that margin wider than in the United States. In the YouGov livestream on July 8, “The New Search Journey, How AI Is Changing Online Discovery.” Host Brian Reitz walked experts Clifton Mark […]
The search industry is rapidly producing new standards, protocols, and frameworks. Terms like MCP, A2A, ARD, or LLMs.txt have been littering LinkedIn and industry publications. As overwhelming as another collection of acronyms may seem, most of these standards are attempting to solve different problems at different layers of the emerging agent ecosystem. Mapping These Protocols […]
Add WebMCP to your website, and you hand visiting AI agents a set of named tools to call. Those same tools can be used to turn the agents against the people who sent them. Chrome’s developer site now carries the security guidance for WebMCP, and much of it is written for the websites exposing the […]
AI visibility tracking data isn’t entirely reliable. Because generative models often produce different responses, the citation shares and rankings on your dashboard are merely snapshots of a continuously changing target, not fixed facts. A difference between you and a competitor could be genuine or just fluctuation between measurements. A new IQRush paper due for release […]
“What’s closing is the cheap part,” Shane Tepper told me. “The stretch where you can win position with work instead of budget.” Tepper is co-founder of Resonate Labs, and I’d asked him a pointed question. Everyone in SEO talks about a closing window on earned AI visibility, but the surface area of AI search keeps […]
The protocol layer of the agentic web is splitting into two bets, and most websites have already placed one of them without knowing it. The first bet is about identity: a file called llms.txt that tells AI models who you are and what your content covers. The second is about capability: a browser standard called […]
That is not a moral claim, and it is not a warning about getting caught. It is a description of a mechanism that several groups of researchers have now documented from different angles, and once you see how the pieces fit together, a good deal of confusing behavior in AI search stops being confusing. I […]
Tom Critchlow, a longtime search marketer with deep experience, recently shared his opinions of where the SEO industry is today, saying that AI Search is changing business priorities in a way that exposes the weaknesses inherent in SEO today. This transformation means that search marketing professionals need to evaluate the services they offer in order […]
Every mid-market and enterprise SEO team has hit the same wall this year. You can see you’re showing up in ChatGPT, Claude, Gemini, and AI Mode, but when leadership asks you to prove what’s actually working, the honest answer is you’re estimating. And the testing playbook that worked for a decade doesn’t transfer. If you […]
OpenAI has begun rolling out GPT-Live, a new generation of voice models that power ChatGPT Voice. During a conversation, GPT-Live can hand a question to its latest frontier model, such as GPT-5.5, for heavier reasoning or a web search. What Launched GPT-Live-1 becomes the default model powering ChatGPT Voice for Go, Plus, and Pro users, […]