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The extra outbound clicks that websites get when Google’s AI Overviews are removed seem to be of similar quality to the clicks with the AIOs still included. This finding comes from an updated, randomized field experiment, which showed a 39.8% decrease in organic clicks when the summaries are shown. Researchers Saharsh Agarwal and Ananya Sen […]
OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new monetization team. More formats would […]
The United States government and Anthropic have announced that Claude Fable 5 is available beginning Wednesday, July 1. The advanced model is available to users around the world. Mythos will be available to a set of organizations in the United States. The United States Secretary of Commerce, Howard Lutnick, tweeted: “Over the past two weeks, […]
Anthropic released Claude Sonnet 5, the latest Sonnet-class model. Although it’s not a frontier-model breakthrough, Sonnet 5 meaningfully upgrades performance over previous models to deliver stronger coding capabilities, better agentic performance, and more efficient token usage. Anthropic’s announcement emphasized agentic performance, specifically the model’s ability to carry out multi-step work with less direct human guidance. […]
The pressure to deliver results with AI creates an operational bias, leading to AI outputs being treated as masterful, with minimal human oversight, simply because the prose reads as authoritative and the logic makes sense as a sequential step conclusion. This bias is widening as adoption scales. Ungoverned use of generative AI is estimated to […]
Two of the world’s biggest platforms put an AI agent inside the phone this month, and only one of them is coming to your website to do anything. That is the distinction that decides where your effort goes, and it is the one the launch coverage is skipping. Apple introduced its new Siri AI at […]
A Siteline report tested a Claude agent on 100 top B2B software products. It found access errors and hidden pricing caused the agent to visit third-party sites for info it couldn’t find on official pages. The report, by Siteline founder David Kaufman, involved running a simulated Claude agent through 534 attempts to discover monthly prices […]
Over half of active ChatGPT users now predominantly use a language other than English, as reported in consumer usage data released by OpenAI. The most common non-English languages are Spanish, Portuguese, and Arabic. The figures include individual ChatGPT plans, such as Free, Go, Plus, and Pro, but do not cover Codex, Enterprise, or education products. […]
Google has launched a new visual treatment in AI Mode that places links to recipe sites at the top of responses for relevant recipe queries. Robby Stein, VP of Product for Google Search, announced the change in a post on X. Sharing more on our continued work to help people find great recipes in Search. […]
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Who should own AI search visibility across all our locations? Should I add more AI tools to manage local listings and reviews, or is that making it worse? When 99% of senior marketers say they want an AI orchestration […]