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Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting avenues” for moving beyond answers that merely have a high probability. The paper, titled “Sample-Efficient Optimization over Generative Priors via Coarse Learnability,” examines a problem […]
The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors arriving at U.S. retailers from AI assistants converted at roughly half the rate of visitors from other channels. In March 2026, they converted 42% better. Same channel. Same stores. Different year. Adobe Analytics published the […]
On Thursday, May 7, 2026, HubSpot CEO Yamini Rangan announced that the company was changing how it charges customers for AI agent features. Instead of charging for compute usage regardless of outcome, HubSpot would switch to outcome-based pricing. Customers would only pay when an AI agent actually resolves a support ticket or delivers a useful […]
This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people. In addition to this question, someone at the Digital Marketing EU conference in Lisbon asked, “How do we pay affiliates so we can use them […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most teams talk about “AI visibility” like it’s one thing. New data on 3.7 million citations across ChatGPT, Perplexity, and Google AI Overviews suggests it isn’t. And the gap between the three engines is wider (and more strategically important) than your dashboard likely admits. […]
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. How do I optimize my site for ChatGPT and Perplexity, not just Google? How do I know if AI bots are actually crawling my site? How should my technical SEO strategy change for AI Search? A significant portion of […]
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]
Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and Google’s eighth-generation TPUs, built for agentic workloads. Google also released Gemma 4, described as byte-for-byte the most capable open model available, along with Deep Research Max for advanced autonomous data synthesis […]
Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives in a drawer. The team feels busy for three weeks, and nothing changes. I’ve been on both sides of that transaction, and I got tired of it. At my growth consultancy, […]
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and a simplified onboarding path through Merchant Center, two months after Google and Shopify unveiled UCP at the National Retail Federation conference in January 2026. The January launch had a […]