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Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing your website for generative AI features on Google Search,” expands Google’s prior AI features documentation published in 2025. The earlier page explains how AI features work, how inclusion is controlled, […]
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots […]
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI chatbot traffic landed in the […]
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more […]
If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users are getting what they need from a citation or a recommendation before they ever hit your site. The click never happens. But the influence did. For more on this, see our […]
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. Related reading: digital PR hasn’t changed. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent […]
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. You will find more ideas in youtube CEO reveals your video marketing strategy for 2026. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three […]
An SEO recently described being laid off along with his entire team after organic traffic had been declining for months. From his side, the team had been doing the work: more than 1,400 tickets filed over eighteen months, each one documenting a problem and explaining why it mattered. From the business’s side, none of it […]
Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting avenues” for moving beyond answers that merely have a high probability. The paper, titled “Sample-Efficient Optimization over Generative Priors via Coarse Learnability,” examines a problem […]
The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors arriving at U.S. retailers from AI assistants converted at roughly half the rate of visitors from other channels. In March 2026, they converted 42% better. Same channel. Same stores. Different year. Adobe Analytics published the […]