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Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and campaign features will naturally get the headlines. What stood out to me was the broader vision behind them. Microsoft is not just talking about better […]
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into […]
In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a landing page on conversion rate, bounce rate, and design quality. If the landing page falls below a threshold, generate an AI replacement personalized to the searcher. The advertiser never sees it. Never approves it. Might […]
Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved. The drop looks alarming on a dashboard, though it isn’t quite what it seems. Seer’s analysis of 5.47 million queries across 53 brands clearly shows what’s happening What Happened […]
Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews are reducing “bounce clicks” from publisher pages, continuing an argument she has made in public appearances since last year. Reid appeared on the April 23 episode of Odd Lots. Hosts Joe Weisenthal and Tracy Alloway asked how AI Overviews affect publisher […]
Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how agentic features work in Search, and how the EU’s data-sharing rules apply to AI chatbots. Here’s what matters for you and your work. Google Lists Best Practices For Read More Deep Links Google updated its […]
This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical infrastructure, and your strategic framing. This piece addresses the question those five articles don’t answer: How do you actually make the organizational shift happen? Most teams won’t fail here because they lack vision. The failure […]
OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as […]
For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and light on substance. More recently, […]
Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in “The AI Slop Loop,” didn’t exist. Google hasn’t named core updates in years. “Perspectives” was already a […]