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Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss how AI evolved inside Google Search. Todorovic leads Google’s SafeSearch engineering team and has worked in the search organization for 15 years. He said machine learning was difficult to deploy broadly across Search because complex […]
There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies that figured this out early […]
On April 16, 2026, Robby Stein, Google Search’s VP of Product, and Mike Torres, Google Chrome’s VP of Product, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two VPs wrote that the update makes it easier to “access and engage with content and dive deeper into […]
This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. For more on this, see our the agentic web is splitting into two bets: identity and guide. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” […]
Aleyda Solis, founder of Orainti, analyzed 87 million AI search visits across 10 markets, finding most clicks go to local domains rather than global defaults. Using Similarweb data, she examined more than 57,000 domain-market entries in the ‘click-producing layer.’ This layer includes visits to a domain after users click citations or links in AI-generated answers. […]
This month’s Ask A PPC explores a question many advertisers are starting to ask: “Can AI Mode ads actually drive conversions, or is this just another awareness play?” The answer to this question will vary based on how advertisers define success and what they’re comparing it against. Many accounts measure new opportunities against campaigns that […]
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an […]
Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews and AI Mode, saying people are “coming back to Search more.” Q1 revenue was lower sequentially than Q4 2025, when Search & Other came in […]
TL;DR The best companies aren’t panicking. Carta, Ramp, and Webflow are proving that visibility in AI search comes from connected systems where originality, speed, and credibility compound. Search is now an answer engine. Visibility depends on being cited, not ranked. Freshness fuels authority. 70% of AI-cited pages were updated within the past year. Originality wins. […]
By the time a B2B buyer books a call with your sales team, they have already made most of the decision without you. Research consistently shows buyers complete roughly 61% of their evaluation before ever reaching out to a vendor — comparing options, ruling out contenders, and forming a shortlist entirely out of sight of […]