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TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]
Google says it’s exploring updates that could let websites opt out of AI-powered search features specifically. The blog post came the same day the UK’s Competition and Markets Authority opened a consultation on potential new requirements for Google Search, including controls for websites to manage their content in Search AI features. Ron Eden, Principal, Product […]
Yahoo has announced Yahoo Scout, a new AI-powered answer engine now available in beta to users in the United States, providing a clean Classic Search experience with the power of personalized AI. The launch also includes the Yahoo Scout Intelligence Platform, which brings AI features across Yahoo’s core products, including Mail, News, Finance, and Sports. […]
Google is making Gemini 3 the default model for AI Overviews in markets where the feature is available and adding a direct path into AI Mode conversations. The updates, shared in a Google blog post, bring Gemini 3’s reasoning capabilities to AI Overviews. Google says the feature now reaches over one billion users. What’s New […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Agentic commerce transforms organic search from a source of cheap traffic into the mandatory gatekeeper of AI verification. Marketing arbitrage dies; product truth wins. Image Credit: Kevin Indig This week, we’re covering: Why agentic commerce filters out marketing-first brands and rewards granular product […]
Sam Altman said OpenAI “screwed up” GPT-5.2’s writing quality during a developer town hall Monday evening. When asked about user feedback that GPT-5.2 produces writing that’s “unwieldy” and “hard to read” compared to GPT-4.5, Altman was blunt. He said: “I think we just screwed that up. We will make future versions of GPT 5.x hopefully […]
Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the […]
Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO asks: “Where’s the 40% productivity […]
Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models that do not need to send data back to Google, which means that a user’s privacy is protected. The researchers discovered they were able to […]
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access your site, and why your domain choice still matters for search visibility. Here’s what matters for you and your work. Google Connects Gmail And Photos To AI Mode Google is rolling out Personal Intelligence, a […]