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Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters for you and your work. Google Explores Letting Sites Opt Out Of AI Search Features Google says it’s exploring updates that could let websites opt […]
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to […]
Google published a research paper about creating a challenging dataset for training AI agents for deep research. The paper offers insights into how agentic AI deep research works, which implies insights for optimizing content. For more on this, see our Google: 404 crawling means Google is open to more of your guide. The acronym SAGE […]
You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer. Then you ask an AI platform the exact question that page answers, and your page never shows up. No citation, no link, no paraphrase. Just […]
The Web Almanac is an annual report that translates the HTTP Archive dataset into practical insight, combining large-scale measurement with expert interpretation from industry experts. To get insights into what the 2025 report can tell us about what is actually happening in SEO, I spoke with one of the authors of the SEO chapter update, […]
Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side panel, agentic AI Auto Browse, and Nano Banana image editing of whatever image is in the browser window. AI Side Panel For Multitasking Chrome adds […]
LinkedIn’s looking to help its members showcase their generative AI proficiency, with a new qualification that you can display on your profile, which is backed by AI training providers to support reflect your skills. As you can see in this example, LinkedIn is rolling out a new “Vibe Coding” qualification, which will be an optional […]
As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) end without a click through to a website, which means that website traffic is no longer the best […]
TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]
Google says it’s exploring updates that could let websites opt out of AI-powered search features specifically. The blog post came the same day the UK’s Competition and Markets Authority opened a consultation on potential new requirements for Google Search, including controls for websites to manage their content in Search AI features. Ron Eden, Principal, Product […]